PENDAMPINGAN UMKM BAKSO MBURU CUKUP DALAM PENGUATAN IDENTITAS USAHA DAN TRANSFORMASI DIGITAL
DOI:
https://doi.org/10.69714/7bqchh79Keywords:
branding, community service, digitalization, MSMEs, QRISAbstract
Micro, Small, and Medium Enterprises (MSMEs) have an important role in improving the community's economy. However, many business actors still face obstacles in business branding and digitalization. One of the MSMEs experiencing these problems is Bakso Mburu Cukup MSME in Turusgede Village, which did not yet have a visual business identity, digital business location, and non-cash payment system. This Kuliah Kerja Usaha (KKU) activity aimed to improve business identity and service quality through branding strengthening and digital transformation. The implementation methods used observation, mentoring, implementation, and evaluation stages. The programs carried out included creating business banners and logos, registering business locations on Google Maps, and implementing the QRIS digital payment system. The results showed that the installation of banners and business logos increased business visibility and attractiveness, making it easier for the community to recognize the MSME location. In addition, registering the business location on Google Maps made it easier for customers to find the business digitally, while implementing QRIS improved the convenience and efficiency of payment transactions. Based on the evaluation results, the program succeeded in improving service quality, customer convenience, and the number of daily customers. Overall, the KKU activity successfully provided solutions to business problems through branding strengthening and service digitalization, thereby helping improve the competitiveness of MSMEs in the digital era.
References
[1] A. Widodo, N. N. Rosyiqoh, and Tunikah, “Pengembangan Pemasaran Umkm Kacang Cap Bunga Mawar Di Desa Sumbergirang Kecamatan Lasem Kabupaten Rembang,” Bul. Abdi Masy., vol. 4, no. 2, p. 133, 2024, doi: 10.47686/bam.v4i2.623.
[2] S. U. Dita Pramesti, afkaar Rafi Cahya Maruzi, Silvia Nur Cahyani, eka Febriana, Endah Septi aulia Sari, Indira Jovita Febriyanti, Mishellia Diandra, Ratna Fatmawati, “PENDAMPINGAN UMKM GO DIGITAL: PENINGKATAN LAYANAN GOOGLE MAPS DAN APLIKASI SHOPEE PADA UMKM SOBAT KOPI DESA KEMLOKO,” Bul. Abdi Masy., vol. 7, no. 1, pp. 46–53, 2026.
[3] Sari dan Widodo, “Analisis faktor Internal Dan Faktor Eksternal UMKM Olahan Ikan di Kabupaten Rembang dengan menggunakan Analisis SWOT,” Bul. Bisnis dan Manaj., vol. 07, no. 02, pp. 83–92, 2021.
[4] R. R. Bakrie, S. Atikah Suri, Nabila, A. Sahara, V. H Pratama, and Firmansyah, “Pengaruh Kreativitas UMKM Serta Kontribusinya Di Era Digitalisasi Terhadap Perekonomian Indonesia (The Influence of MSME Creativity and Its Contribution in the Digital Age to the Indonesian Economy),” J. Ekon. dan Bisnis, vol. 16, no. 2, pp. 82–88, 2024.
[5] A. I. D. Raditya Ferdianto, Muhammad Husin Nur Muzakki, Katon Pratondo, Indah Dwi Murdianingsih, Neta Belliawan Nikmah, “PELATIHAN KONTEN KREATOR SEBAGAI UPAYA MENDORONG PEMANFAATAN MEDIA SOSIAL SECARA PRODUKTIF PADA SISWA SMA NEGERI 1 PULOKULON,” Bul. Abdi Masy., vol. 7, no. 1, pp. 24–33, 2026.
[6] A. S. Faradilla, E. R. Juairiyah, A. Saiful, A. Prayoga, and S. Dwi, “Penguatan Branding Pada UMKM Yofi Fish Di Desa Sidowayah Kabupaten Rembang,” J. Pengabdi. Kpd. Masy., pp. 23–32, 2025.
[7] A. R. Anggraheni, S. Ramadhina, M. Z. Mustofa, and A. Sari, “Penguatan Identitas dan Pemasaran Digital pada UMKM Warung Seribu Berkah Mbak Siti Bagus Melalui Program Kuliah Kerja Usaha Strengthening the Identity and Digital Marketing of Mbak Siti Bagus ’ Warung Seribu Berkah MSME Through the Business Work Lecture P,” Pengabdi. danSolidaritas Masy., vol. 2, pp. 256–265, 2025.
[8] A. S. Faradilla, S. D. Ilhami, E. R. Juairiyah, and A. S. Ade, “Penguatan Branding Pada UMKM Yofi Fish Melalui Penunjuk Arah Dan Logo Kemasan Di Desa Sidowayah Kabupaten Rembang,” J. Pengabdi. Masy. Indones. Kreat., vol. 01, no. 03, pp. 123–133, 2025.
[9] S. D. I. Ming Ming Lukiarti, Nur Laili Jaziratun Nikmah, Rizka Oktavia Yunia Putri, “PENGEMBANGAN STRATEGI PEMASARAN PADA USAHA TUMPI ALMEERA DI DESA BAGAN KECAMATAN LASEM,” Bul. Abdi Masy., vol. 4, no. 2, pp. 112–117, 2024.
[10] S. E. M. Miftah, D. A. Sari, N. Ni’mah, and F. Sodiq, “Pengembangan Umkm B&B Snack Desa Sawahan Kabupaten Rembang Melalui Google Maps Dan Papan Petunjuk Arah,” Adi Widya J. Pengabdi. Masy., vol. 8, no. 1, pp. 456–466, 2024, doi: 10.33061/awpm.v8i1.10270.
[11] S. D. I. Leni Purwati, Priti Naila Kamal, Dian Shelvi Cahyaningrum, “Pengembangan UMKM Es Sop Buah Segar Khas Cirebon Melalui Peningkatan Strategi Pemasaran,” Pengabdi. Kpd. Masy., vol. 4, pp. 15–22, 2020.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jurnal Padamu Negeri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
