Pendampingan UMKM Berdaya Saing melalui Penguatan Legalitas Usaha dan Digitalisasi Usaha di Kelurahan Makroman
DOI:
https://doi.org/10.69714/fq5hbe72Keywords:
MSMEs, business legality, digitalization, QRIS, assistanceAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the local economy; however, many business owners still face challenges regarding legal compliance, the adoption of digital technology, and the strengthening of their business identity. This community service initiative aimed to enhance the readiness and competitiveness of MSMEs in Makroman Urban Village through tailored assistance addressing the specific needs of each business owner. The program was implemented through the identification of business owners, data collection and needs assessment, and direct mentoring. Twelve business owners received assistance covering legal compliance, transaction digitalization, business visibility, and the development of business identities and promotional materials. Outcomes included the acquisition of Business Identification Numbers (NIB) for four MSMEs, halal certification support for two MSMEs, QRIS implementation for seven MSMEs, Google Maps registration for one MSME, and the creation of logos, banners, and promotional posters tailored to specific business needs. Several business owners received multiple forms of assistance due to their diverse requirements. This needs-based approach resulted in varied forms of support that aligned with the specific circumstances of each MSME owner.
References
R. Firmansyah, I. Anwar, and L. S. H. Rahakbauw, “Pemberdayaan UMKM melalui teknologi digital dan kepatuhan hukum di Kampung Moibaken, Biak Barat, Kabupaten Biak Numfor,” Legal Empowerment: Jurnal Pengabdian Hukum Masyarakat, vol. 3, no. 1, 2024, doi: https://doi.org/10.46924/legalempowerment.v3i1.325
M. R. Asyiffa, W. A. Rozak, and R. Hadi, “Strategi pemasaran digital dalam meningkatkan daya saing Usaha Mikro Kecil dan Menengah (UMKM),” Jurnal Ilmiah Penelitian Mahasiswa, vol. 3, no. 4, pp. 584–591, 2025, doi: https://doi.org/10.61722/jipm.v3i4.1140
R. Rustianah, N. Nuraeni, R. E. Ardianto, W. Wiyarno, and L. S. Kartika, “Pemanfaatan media sosial sebagai sarana pemasaran digital pada UMKM Welcome Sweetness Pastry & Bakery,” JGEN: Jurnal Pengabdian Kepada Masyarakat, vol. 4, no. 3, pp. 210–217, 2026, doi: https://doi.org/10.60126/jgen.v4i3.1568
L. Purwanti, I. Triyuwono, R. S. P. Martiningsih, and E. Z. Nasyi’ah, “Digitalisasi dan legalisasi UMKM Desa Langenharjo Kabupaten Kediri,” Jurnal Abdimas, vol. 27, no. 1, pp. 1–6, 2023, doi: https://doi.org/10.15294/abdimas.v27i1.42555
E. A. Firmansyah, U. Yusuf, V. A. W. Pratama, Z. Fahmi, and A. N. Hidayanti, “Penguatan kapasitas UMKM melalui pendampingan legalitas usaha dan digital marketing,” Muria Jurnal Layanan Masyarakat, vol. 7, no. 2, pp. 126–132, 2025, doi: https://doi.org/10.24176/mjlm.v7i2.15976
H. A. Asyrafi, I. M. Hendrati, and W. Wardaya, “Pendampingan legalitas usaha untuk mendukung perkembangan UMKM Kampung Madani di Kelurahan Jagir Kota Surabaya,” Journal of Human and Education (JAHE), vol. 4, no. 4, pp. 127–135, 2024, doi: https://doi.org/10.31004/jh.v4i4.1163
E. Rulianti and G. Nurpribadi, “Penguatan daya saing UMKM Desa Serang melalui pendampingan digital marketing berbasis legalitas dan branding produk,” Dedikasi: Jurnal Pengabdian Lentera, vol. 2, no. 9, 2025, doi: https://doi.org/10.59422/djpl.v2i09.1134
Rusdiana, R. S. S. Pamuji, R. N. Kusumadewi, and N. Nurcahya, “Sosialisasi pemasaran digital dan legalitas usaha dalam meningkatkan daya saing UMK Desa Cikaracak,” BERNAS: Jurnal Pengabdian Kepada Masyarakat, vol. 7, no. 2, pp. 754–759, 2026, doi: https://doi.org/10.31949/jb.v7i2.17676
N. Aziizah, B. Susanto, S. Ramadhani, A. Al-Mas, A. Hermansyah, and N. Suarga, “Pemberdayaan UMKM berbasis digital: Strategi pemasaran, penguatan merek, dan legalitas usaha dan pengembangan kapasitas digital,” ARDHI: Jurnal Pengabdian Dalam Negri, vol. 3, no. 4, pp. 58–67, 2025, doi: https://doi.org/10.61132/ardhi.v3i4.1408
Bank Indonesia, “Quick Response Code Indonesian Standard (QRIS),” Bank Indonesia, 2026.
R. Athasani, S. R. Sadira, S. Shofiyah, A. N. Indira, A. H. Faza, A. A. A. Arkom, and L. S. GRahmatin, “Pemberdayaan UMKM melalui digitalisasi dan legalitas usaha di Kelurahan Jepara Surabaya,” PEMA: Jurnal Pendidikan dan Pengabdian kepada Masyarakat, vol. 5, no. 3, pp. 156–167, 2025, doi: https://doi.org/10.56832/pema.v5i3.1590
N. Sah, I. N. Roshida, and N. I. Qurrotu’aini, “Pendampingan pendaftaran legalitas NIB pada UMKM ‘Ngemil Yuk’ melalui sistem Online Single Submission (OSS),” Jurnal Pengabdian Inovatif Masyarakat, vol. 2, no. 2, 2025, doi: https://doi.org/10.62759/jpim.v2i2.228
Pemerintah Republik Indonesia, “Peraturan Pemerintah Nomor 28 Tahun 2025 tentang Penyelenggaraan Perizinan Berusaha Berbasis Risiko,” Jakarta, 2025.
Pemerintah Republik Indonesia, “Peraturan Pemerintah Nomor 42 Tahun 2024 tentang Penyelenggaraan Bidang Jaminan Produk Halal,” Jakarta, 2024.
A. Kallmuenzer, A. Mikhaylov, M. Chelaru, and W. Czakon, “Adoption and performance outcome of digitalization in small and medium-sized enterprises,” Review of Managerial Science, vol. 19, pp. 2011–2038, 2025, doi: https://doi.org/10.1007/s11846-024-00744-2
D. Añón Higón and D. Bonvin, “Digitalization and trade participation of SMEs,” Small Business Economics, vol. 62, pp. 857–877, 2024, doi: https://doi.org/10.1007/s11187-023-00799-7
Y. Affandi, M. M. Ridhwan, I. Trinugroho, and D. H. Adiwibowo, “Digital adoption, business performance, and financial literacy in ultra-micro, micro, and small enterprises in Indonesia,” Research in International Business and Finance, vol. 70, part B, article 102376, 2024, doi: https://doi.org/10.1016/j.ribaf.2024.102376
Badan Penyelenggara Jaminan Produk Halal, “Keputusan Kepala Badan Penyelenggara Jaminan Produk Halal Nomor 80 Tahun 2024 tentang Standar Operasional Prosedur Layanan Permohonan Sertifikat Halal dan Pedoman Pelaksanaan Fasilitasi Sertifikasi Halal bagi Pelaku Usaha Mikro dan Kecil,” Jakarta, 2024
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jurnal Padamu Negeri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
