PEMBERDAYAAN UMKM MELALUI PELATIHAN DIGITAL MARKETING DAN EDUKASI GREEN PACKAGING DI POSBINDU DAHLIA INDAH RW 01, PESANGGRAHAN, JAKARTA SELATAN
DOI:
https://doi.org/10.69714/vaane239Keywords:
community service, MSME, digital marketing, product packagingAbstract
This Community Service Activity was carried out at the Integrated Development Post (POSBINDU) Dahlia Indah Rw 01 Pesanggrahan District, South Jakarta which aims to improve the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in utilizing digital marketing and environmentally friendly product packaging. The method used is Application of Science and Technology to the Community in the form of training, which focuses on the use of e-commerce (Shopee), Promotion strategies through social media and content marketing and education that provides an understanding of green packaging product packaging. The results of this community service activity show an increase in the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in managing digital marketing and product packaging. This activity is expected to provide a sustainable contribution in improving business and solving real problems.
References
Yuniawati Murti Rahayu Erli, “Peningkatan Ketahanan Pangan Melalui Sektor Pertanian ,” Direktorat Jenderal Perbendaharaan Kementeri. Keuang. RI, pp. 30–34, 2024, [Online]. Available: https://djpb.kemenkeu.go.id/kanwil/diy/id/data-publikasi/artikel/3703-peningkatan-ketahanan-pangan-melalui-sektor-pertanian.html
N. Susilawati, A. Adyas, and A. Djamil, “Evaluasi Pelaksanaan Pos Pembinaan Terpadu (Posbindu) PTM di Kabupaten Pesisir Barat,” Poltekita J. Ilmu Kesehat., vol. 15, no. 2, pp. 178–188, 2021, doi: 10.33860/jik.v15i2.494.
Riska Amalia, Siti Syaodah, Susilawati Susilawati, and Riki Gana Suyatna, “Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Studi Kasus Batik Tedjo,” J. Manuhara Pus. Penelit. Ilmu Manaj. dan Bisnis, vol. 2, no. 1, pp. 295–301, 2023, doi: 10.61132/manuhara.v2i1.568.
Trianto, “Kurs : Jurnal Akuntansi , Kewirausahaan dan Bisnis,” J. Akunt. dan Bisnis, vol. 4, no. 2, p. ISSN 2527-8223, 2018.
S. Lianardo, K. D. Sartika, Y. R. Prasetyawati, and R. A. Cahyadi, “Pendampingan Digital Marketing Untuk Pemberdayaan UMKM,” J. Servite, vol. 2, no. 2, p. 104, 2022, doi: 10.37535/102004220223.
N. Nurasia, R. Hidayat, and F. Al Anshori, “Pendampingan Pengolahan Pangan Dan Pengemasan Produk Bagi Pelaku Usaha Mikro Kecil Dan Menengah (Umkm) Bidang Pangan Di Kecamatan Bua Kabupaten Luwu,” J. Abdimas Indones., vol. 1, no. 4, pp. 49–54, 2021, doi: 10.53769/jai.v1i4.145.
S. Nasution and P. R. Silalahi, “Peran Digital Marketing Dalam Meningkatkan Pendapatan Umkm Kuliner Berbasis Syariah Di Kota Medan,” J. Masharif al-Syariah J. Ekon. dan Perbank. Syariah, vol. 7, no. 2, pp. 510–519, 2022, [Online]. Available: http://journal.um-surabaya.ac.id/index.php/Mas/article/view/13785
L. Marlinah, “Peluang dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional,” J. Ekon., vol. 22, no. 2, pp. 118–124, 2020.
R. Jayanthi and A. Dinaseviani, “Kesenjangan Digital dan Solusi yang Diterapkan di Indonesia Selama Pandemi COVID-19,” J. IPTEKKOM J. Ilmu Pengetah. Teknol. Inf., vol. 24, no. 2, pp. 187–200, 2022, doi: 10.17933/iptekkom.24.2.2022.187-200.
D. Novitasari, A. Ika, E. Silalahi, and I. Nazmia, “Menyiasati Era Digital: Pelatihan Karyawan UMKM tentang Konsep Dukungan dan Operasional Berbasis ISO 9001: 2015,” Niswantara J. Pengabdi. Kpd. Masy., vol. 1, no. 01, pp. 1–7, 2024.
M. MUJIBURRAHMAN, N. NURAENI, F. H. ASTUTI, A. MUZANNI, and M. MUHLISIN, “Pentingnya Pendidikan Bagi Remaja Sebagai Upaya Pencegahan Pernikahan Dini,” COMMUNITY J. Pengabdi. Kpd. Masy., vol. 1, no. 1, pp. 36–41, 2021, doi: 10.51878/community.v1i1.422.
