Model Pendampingan Pembuatan Katalog Sebagai Upaya Peningkatan Daya Saing Usaha Make up Look Yesha

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy; however, many have yet to fully optimize digital technology for marketing purposes, including makeup service businesses in Bima City. The main problem faced by the business partner is the lack of structured promotional media and an attractive visual catalog, making it difficult for potential customers to select makeup services that suit their preferences. This community service program aims to enhance the competitiveness of Make Up Look Yesha through the development of a digital catalog and digital marketing education. The program was implemented in four stages: an initial assessment of the partner's situation, socialization on the importance of visual promotion, assistance in developing a digital catalog using the Milkshake application, and program evaluation. The results indicate that the mentoring program successfully facilitated the partner in providing a more structured, attractive, and informative digital service catalog. The catalog enables customers to better understand the available service packages, pricing information, and variations in the makeup looks offered. It can be concluded that the application of digital technology in developing this service catalog effectively enhances the business's professional image and strengthens the competitiveness of beauty service MSMEs in the digital era.