DINAMIKA KOMUNIKASI BISNIS INDONESIA DAN TIONGKOK DALAM PERSPEKTIF UNCERTAINTY AVOIDANCE DAN LONG TERM ORIENTATION: STUDI PUSTAKA BERBASIS TEORI HOFSTEDE
DOI:
https://doi.org/10.69714/c2b2wx54Keywords:
business communication, Hofstede, uncertainty avoidance, Long-Term Orientation , Indonesia , ChinaAbstract
National cultural differences influence the effectiveness of cross-border business communication. This article analyzes the implications of Uncertainty Avoidance and Long-Term Orientation on business communication patterns between Indonesia and China. Using a literature review approach, this study examines Hofstede’s cultural dimension scores, academic journals, and relevant literature. The findings indicate that differences in tolerance for uncertainty and Long-Term Orientation affect decision-making, conflict management, and professional relationship building. This study contributes theoretically by extending the application of Hofstede’s cultural dimensions through a focused analysis of Uncertainty Avoidance and Long-Term Orientation, which have received limited attention in previous studies on Indonesia–China business communication.
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