PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PRODUKSI GULA MERAH DI DESA HUTATINGGI, KECAMATAN PUNCAK SORIK MERAPI, MANDAILING NATAL
DOI:
https://doi.org/10.69714/08yp0h93Keywords:
Empowerment, Community Economy, Brown Sugar, Local IndustryAbstract
This study aims to analyze the role of the gula merah (traditional brown sugar) industry in promoting the economic empowerment of the community of Huta Tinggi Village, Puncak Sorik Merapi District, Mandailing Natal Regency. Conducted by KKN students of Group 33, the research used a qualitative approach: field observation, in-depth interviews with business actors, and documentation of the production process. The main findings indicate that the gula merah industry significantly increases household incomes, creates local employment, and strengthens an economy grounded in traditional wisdom. The still-traditional production process functions as a cultural identity and presents an opportunity to increase added value through packaging innovation, quality improvement, certification, and digital marketing. Identified challenges include limited equipment, low quality standards, minimal promotion, and restricted market access. Practical recommendations include technical training and quality management for producers, investment in simple equipment, assistance with packaging and branding, guidance on digital marketing, and facilitation of market access and microfinance by local government. Partnerships with educational institutions and the private sector are also advised for product research, halal and quality certification, and research to support product diversification. In conclusion, the Huta Tinggi gula merah industry is not only economically valuable but also strategic for rural community empowerment; implementing these recommendations through immediate actions, such as training, financing access, and digital promotion, combined with regular monitoring and evaluation can sustainably strengthen local economic resilience and engage younger generations.
References
T. W. Raharjo, Pengembangan Ekonomi Masyarakat Melalui Penguatan Kemitraan Usaha UMKM, Koperasi dan Korporasi. Surabaya: Jakad Media Publishing, 2018.
D. Setyawan and D. Nugroho, Pemberdayaan Ekonomi Desa. Metro: Saiwawai Publishing, 2020.
D. M. Thuy and P. M. Dat, “Factors and Business Strategies for Making Local Products Successful: Case Study From the Developing Economy,” Rev. Gestão Soc. e Ambient., vol. 18, no. 9, p. e06660, May 2024, doi: 10.24857/rgsa.v18n9-096.
A. I. Sulaiman, C. Chusmeru, T. N. Adi, and A. G. Runtiko, “Community Empowerment as Socio-Economic Education of Tourism Villages Based on Local Wisdom,” Educ. Q. Rev., vol. 5, no. 3, Sep. 2022, doi: 10.31014/aior.1993.05.03.524.
M. A. Mizar, M. S. Hadi, R. Juwita, and S. Sumarno, “Mekanisasi Produksi Produk Unggulan Gula Merah Sebagai Substitusi Bahan Baku Industri Makanan Di Kediri Jawa Timur,” J-Dinamika J. Pengabdi. Masy., vol. 10, no. 1, pp. 103–110, 2025, doi: 10.25047/j-dinamika.v10i1.5604.
B. Bakri, R. Daga, and A. Shomad, “Analisis Manajemen Resiko dan Dampak Ekonomi pada Petani Gula Merah di Desa Mangkawani,” J. Sains Manaj. Nitro, vol. 1, no. 1, pp. 1–17, 2022.
F. Fitria, “Ekonomi Kreatif Berbasis Budaya Lokal,” AKM Aksi Kpd. Masy., vol. 2, no. 1, pp. 27–34, Jul. 2021, doi: 10.36908/akm.v2i1.300.
A. Wijayanti, “Wisata Kuliner Sebagai Strategi Penguatan Pariwisata Di Kota Yogyakarta, Indonesia,” Khasanah Ilmu J. Pariwisata Dan Budaya, vol. 11, no. 1, pp. 74–82, 2020, doi: 10.31294/khi.v11i1.7998.
Z. Zulfahmi and F. S. Al-Shibli, “Harmonization of Customary Law and Islamic Law in the Management of Forbidden Lakes in Village Communities,” J. Soc. Stud. Educ., vol. 2, no. 2, pp. 70–82, 2025, doi: 10.61987/jsse.v2i2.655.
M. Waruwu, “Pendekatan Penelitian Kualitatif: Konsep, Prosedur, Kelebihan dan Peran di Bidang Pendidikan,” Afeksi J. Penelit. dan Eval. Pendidik., vol. 5, no. 2, pp. 198–211, 2024.
E. Murdiyanto, Penelitian Kualitatif (Teori dan Aplikasi disertai contoh proposal), 1st ed. Yogyakarta: Lembaga Penelitian dan Pengabdian Pada Masyarakat UPN ”Veteran” Yogyakarta Press, 2020.
Z. Fahmi and A. Husaini, “RESEARCH INNOVATION FOR SUSTAINABLE EDUCATION CULTURE (RISE2045) DI STAIN MADINA: KOLABORASI RISET DAN TEKNOLOGI MENUJU PENDIDIKAN BERKELANJUTAN,” J. Ilm. Multidisiplin Ilmu, vol. 2, no. 3, pp. 149–157, 2025, doi: 10.69714/mdn7bd53.
R. Senjaya D and M. Ansori, “Peningkatan Ekonomi Lokal dan Pemberdayaan Masyarakat melalui Bumdes,” J. Sains Komun. dan Pengemb. Masy. [JSKPM], vol. 6, no. 4, pp. 480–493, Sep. 2022, doi: 10.29244/jskpm.v6i4.1016.
A. Fadilah, A. nur’azmi Syahidah, A. Risqiana, A. sofa Nurmaulida, D. D. Masfupah, and C. Arumsari, “PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH MELALUI FASILITASI PIHAK EKSTERNAL DAN POTENSI INTERNAL,” BERNAS J. Pengabdi. Kpd. Masy., vol. 2, no. 4, pp. 892–896, Nov. 2021, doi: 10.31949/jb.v2i4.1525.
K. P. Hastuti, E. Alviawati, F. A. Setiawan, A. M. Rahman, and M. Muhaimin, “Pemberdayaan Ekonomi Berbasis Potensi Lokal untuk Meningkatkan Ketangguhan Masyarakat di Daerah Rawan Banjir,” J. Pengabdi. ILUNG (Inovasi Lahan Basah Unggul), vol. 1, no. 3, pp. 55–63, Mar. 2022, doi: 10.20527/ilung.v1i3.4116.
G. Taib and R. Roswita, “ANALISIS PROSPEK DAN KENDALA PENGEMBANGAN PRODUK INDUSTRI PANGAN LOKAL DI SUMATERA BARAT,” J. Teknol. Pertan. Andalas, vol. 22, no. 1, pp. 96–101, Mar. 2018, doi: 10.25077/jtpa.22.1.96-101.2018.
S. Suyadi, S. Syahdanur, and S. Suryani, “Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bengkalis - Riau,” J. Ekon. Kiat, vol. 29, no. 1, pp. 1–10, 2018.
F. F. Maimuna, N. A. F. Roroa, M. Misrah, O. Oktavianty, and A. Agit, “Transformasi Digital dalam Kewirausahaan: Analisis Faktor Penghambat dan Pendorong Perkembangan Ekonomi Digital,” SIMETRIS Semin. Nas. Pembang. Ekon. Berkelanjutan dan Ris. Ilmu Sos., vol. 1, no. 1, pp. 187–199, 2024.
A. K. Nisa, “Implikasi Hukum dan Perlindungan Hak Karyawan dalam Ketidakjelasan Status Pasca Berakhirnya Kontrak Kerja,” YUDHISTIRA J. Yurisprudensi, Huk. dan Peradil., vol. 2, no. 4, pp. 31–40, 2024, doi: 10.59966/yudhistira.v2i4.1531.
M. F. Iltiham and W. A. Rohtih, Revitalisasi Ekonomi Lokal Mengurangi Impor Melalui Pemberdayaan Kreatif Santri. Malang: Yayasan Rahmazar Kurnia Jaya.
M. Mulyani, “Analisis Preferensi Konsumen terhadap Kopi Lokal di Kota Jambi,” J. Agri Sains, vol. 4, no. 2, pp. 117–122, 2020, doi: 10.36355/jas.v4i2.422.
N. A. Ridzal, E. Malik, I. W. Sujana, and V. Octaviani, “Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Ekonomi Kreatif Di Kabupaten Buton Selatan,” Owner, vol. 7, no. 4, pp. 3730–3740, Oct. 2023, doi: 10.33395/owner.v7i4.1952.
A. T. Novitasari, “Kontribusi UMKM terhadap Pertumbuhan Ekonomi Era Digitalisasi Melalui Peran Pemerintah,” JABE (Journal Appl. Bus. Econ., vol. 9, no. 2, pp. 184–204, 2022, doi: 10.30998/jabe.v9i2.13703.
A. Subyantoro, T. Mardiana, and Z. M. Hasan, Pelatihan dan Pengembangan Sumber Daya Manusia, 1st ed. Yogyakarta: Zahir Publishing, 2022.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ilmiah Multidisiplin Ilmu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
