Pengaruh Online Consumer Review dan Online Consumer Rating terhadap Minat Berkunjung Destinasi Wisata Payung Madinah di Kota Pasuruan Menggunakan Platform Google Maps
DOI:
https://doi.org/10.69714/t1ttep92Keywords:
Google Maps, Interest in Visiting, Online Consumer Rating, Online Consumer Review, Payung Madinah TourismAbstract
The development of digital platforms has transformed how tourists obtain information before visiting a destination. This study aims to analyze the influence of online consumer reviews and online consumer ratings on Google Maps on interest in visiting the Payung Madinah religious tourism destination in Pasuruan City. This study uses a quantitative approach with a associative design. Data were collected via questionnaires distributed to 77 respondents selected using purposive sampling based on Hair's formula criteria. Data analysis techniques included instrument tests (validity and reliability), classic assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test. The results showed that online consumer reviews and online consumer ratings simultaneously have a significant positive effect on visiting interest (F = 58.850, p. < 0.05). Partially, both online consumer reviews and online consumer ratings also significantly influence visiting interest. The coefficient of determination (R Square) of 0.614 indicates that 61.4% of visiting interest is influenced by online reviews and ratings on Google Maps, while 38.6% is influenced by other factors outside the study.
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