Journal Title: Jurnal Ekonomi Bisnis dan Kewirausahaan Initials: JEBER Frequency: Februari, April, Juni, Agustus, Oktober dan Desember Print ISSN: 3047-3845 Online ISSN: 3047-3225 Editor in Chief: Ana Kadarningsih, S.E., M.M DOI: 10.69714 Publisher: CV. Denasya Smart publihser Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi,Bisnis dan Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Perusahaan, Ekonomi Moneter, Ekonomi Perbankan, Ekonomi Pasar Bebas, Ekonomi Pancasila, Ekonomi Kesehatan, Ekonomi Pembangunan, Ekonomi Syariah, Ekonomi Sumber Daya, Kewirausahaan, Akuntansi, Bisnis Berkelanjutan, Administrasi Bisnis, Manajemen Bisnis, Bisnis Digital, Manajemen Pemasaran, Agribisnis serta berbagai topik yang relevan.
Pengaruh Sertifikasi Halal, Citra Merek, dan Harga terhadap Keputusan Pembelian Goo Wonton dan Mie Jebew
This study examines the effects of halal certification, brand image, and price on consumers’ purchasing decisions for Goo Wonton and Mie Jebew Palimanan. The purpose of this study is to determine the partial and simultaneous effects of halal certification, brand image, and price on purchasing decisions. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 consumers of Goo Wonton and Mie Jebew Palimanan using purposive sampling. The research instrument used a Likert scale and was tested for validity and reliability. The reliability test resulted in a Cronbach’s Alpha value of 0,938, indicating that the instrument had good internal consistency. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²) using SPSS. The results showed that halal certification had a positive and significant effect on purchasing decisions, with a regression coefficient of 0,196, t-value of 3,420, and significance value of 0,001. Brand image also had a positive and significant effect, with a regression coefficient of 0,340, t-value of 4,134, and significance value of 0,000. Price had the strongest positive and significant effect, with a regression coefficient of 0,487, t-value of 5,731, and significance value of 0,000. Simultaneously, halal certification, brand image, and price had a significant effect on purchasing decisions, with an R² value of 0,845, indicating that 84,5% of the variation in purchasing decisions was explained by the three independent variables.
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Analisis Pengendalian Persediaan dengan Metode ABC pada MSH Otomotif Pasuruan
This study was motivated by the absence of an inventory classification system based on sales contribution levels at MSH Otomotif Pasuruan, resulting in a uniform approach to stock control. This situation led to stockouts for certain high-demand products. The study aims to analyze inventory control using the ABC method and to classify spare parts based on their annual usage value. A quantitative descriptive method employing ABC analysis was used. Data regarding 2026 product sales and prices were obtained through observation, interviews, documentation, and a literature review. The analysis involved calculating annual usage values, value percentages, and cumulative values. The results indicate that out of 100 inventory items, 43 fall into Category A, contributing 79.54% of the total value and thus representing the top priority for inventory control. Thirty-three items fall into Category B, contributing 15.67% and requiring periodic control, while 24 items fall into Category C, contributing 4.79% and requiring only simple management. Implementing the ABC method enables MSH Otomotif Pasuruan to establish inventory control priorities more effectively and efficiently, thereby minimizing stockout risks and optimizing stock management
Pengaruh Online Consumer Review dan Online Consumer Rating terhadap Minat Berkunjung Destinasi Wisata Payung Madinah di Kota Pasuruan Menggunakan Platform Google Maps
The development of digital platforms has transformed how tourists obtain information before visiting a destination. This study aims to analyze the influence of online consumer reviews and online consumer ratings on Google Maps on interest in visiting the Payung Madinah religious tourism destination in Pasuruan City. This study uses a quantitative approach with a associative design. Data were collected via questionnaires distributed to 77 respondents selected using purposive sampling based on Hair's formula criteria. Data analysis techniques included instrument tests (validity and reliability), classic assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test. The results showed that online consumer reviews and online consumer ratings simultaneously have a significant positive effect on visiting interest (F = 58.850, p. < 0.05). Partially, both online consumer reviews and online consumer ratings also significantly influence visiting interest. The coefficient of determination (R Square) of 0.614 indicates that 61.4% of visiting interest is influenced by online reviews and ratings on Google Maps, while 38.6% is influenced by other factors outside the study.
Systematic Literature Review: Peran Kualitas Pelayanan Fiskus dalam Meningkatkan Kepatuhan Wajib Pajak
This study aims to investigate the influence of tax sanctions and tax officer service quality on taxpayer compliance based on the results of six empirical investigations in Indonesia. A literature synthesis approach revealed that tax sanctions have a significant positive effect on restaurant taxpayers in Palembang, motor vehicle taxpayers in Makassar, and individual taxpayers in Sleman, but no significant effect on MSMEs in Padang due to weak policy socialization. The quality of tax officer service is the most constant factor, having considerable effect in four trials, although the effect is diminishing when the internal knowledge of taxpayers is already strong as in the case of Denpasar and Bandung. The effectiveness of sanctions and services is context dependent and varies by kind of taxpayer, the extent of socialization of the policy, and the primacy of internal factors such as moral consciousness. These findings suggest that tax policy measures should be segmented particularly and are not amenable to a one-size-fits-all strategy. Policies should be customized to the characteristics and local conditions of each taxpayer group in order to achieve optimal compliance outcomes.
Systematic Literature Review: Inkonsistensi Pengaruh Sosialisasi Pajak dan Konsistensi Sanksi Perpajakan terhadap Kepatuhan Wajib Pajak
This study compares the effect of tax socialization and tax punishments on taxpayer compliance based on five empirical studies from distinct locations in Indonesia. The analysis shows considerable inconsistencies in the results. Some research demonstrated a beneficial effect on tax compliance of taxpayers with respect to tax socialization, some showed no meaningful effect. With regard to tax sanctions, most of the research revealed a considerable positive effect, although one study argued that sanctions had no effect since internal tax payer awareness was dominant. Additional studies support the idea that the connection between these two variables is not simple. Effectiveness of socialization and penalties is very dependent on contextual factors, such as respondent characteristics, geographic location, and perceptions of fairness. The most important internal factor found to promote voluntary compliance is taxpayer awareness. The comparison ends with the conclusion that there is no universally effective method for all regions. Holistic approach to promote tax compliance in Indonesia includes innovative socializing, firm and fair implementation of penalty, and continual enhancement of taxpayer knowledge
Strategi Ekspansi Internasional dan Adaptasi Pemasaran Ritel: Studi Kasus Kenangan Coffee Malaysia (Kopi Kenangan Group)
The rapid growth of the coffee chain industry in Southeast Asia encourages companies to expand internationally to increase market reach and competitiveness. This study aims to analyze the international expansion strategy and marketing adaptation implemented by Kopi Kenangan during its initial entry into Malaysia under the brand name Kenangan Coffee. The research employed a qualitative method with a descriptive case study approach and a desk-based research design. Data were collected from company press releases, business media reports, industry publications, and relevant academic literature, then analyzed through data reduction, SWOT analysis, marketing mix (4P) evaluation, and source triangulation. The findings indicate that Kenangan Coffee's expansion is supported by internal strengths—including strong brand identity, digital technology utilization, and strategic store locations—as well as external opportunities arising from cultural proximity and modern coffee consumption trends. The company adopts a hybrid marketing strategy by maintaining core product quality while adapting its product, pricing, place, and promotion strategies to suit the Malaysian market. This study implies that combining marketing adaptation with digital technology plays an important role in supporting retail brand internationalization.
IMPLEMENTASI PROSES PENYEWAAN DAN PENGIRIMAN BARANG MELALUI WEBSITE KERENT
The rapid development of information technology has significantly transformed the rental industry, particularly in the electronics sector. One sector that has undergone a major transformation is the rental industry, particularly electronics. With higher demand for electronic devices and lower frequency of usage, the option to rent has become increasingly attractive. However, the manual process of renting electronic goods is often faced with various obstacles. Complex inventory management, manual transaction processes, and lack of information transparency are some of the common challenges. This can lead to customer dissatisfaction, low operational efficiency, and difficulty in finding accurate information. To overcome these challenges, a website-based “Kerent” was established that is expected to help solve problems related to the rental process. By utilizing technology, it is expected to improve operational efficiency, provide a better customer experience, and increase customer trust. The implementation of the "Kerent" platform is expected to improve the effectiveness of goods rental and delivery processes.
ANALISIS PENGGUNAAN ALIH KODE DALAM KOMUNIKASI PEMASARAN DI INSTAGRAM: STUDI KASUS BURJO NGEGAS SEMARANG
This study aims to analyze the forms and functions of code switching in marketing communication on the Instagram account @burjongegas Semarang. This research employs a descriptive qualitative method, with promotional Instagram content including captions, photos, videos, Reels, and Stories, as the object of analysis. Data were collected through observation and case study, then analyzed using data reduction, data display, and conclusion drawing. The findings reveal that the @burjongegas Instagram account uses two types of code switching: (a) Internal code switching (between Indonesian and Javanese) and (b) external code switching (involving Indonesian, English, and Javanese). The use of Javanese helps create a sense of closeness with the audience while reinforcing the brand’s local identity. Meanwhile, English is used to enhance the attractiveness of promotional contents. These findings indicate that code switching serves not only as a form of linguistic variation but also as an effective digital marketing communication strategy for attracting audience attention.
Optimalisasi Laba dengan Menggunakan Metode Simpleks (Studi Kasus: Umkm Pangsit Jebew Rayika)
Micro, Small, and Medium Enterprises (MSMEs) play an important role in economic development. However, many MSMEs still determine production quantities based on experience, resulting in inefficient utilization of available resources. This condition also occurs at UMKM Pangsit Jebew Rayika, where production planning has not been based on quantitative analysis despite the high demand for its products. The main limitation faced by the business is the availability of 800 grams of meat and 300 sheets of wonton wrappers per day, which directly affects production capacity. This study applies the Simplex Method in a Linear Programming model to determine the optimal production combination that maximizes profit under these resource constraints. The analysis shows that the optimal production plan is 56.5217 portions of Pangsit Jebew and 4.3478 portions of Pangsit Goreng, generating a maximum daily profit of IDR 110,434.7826 while satisfying all production constraints. The results indicate that the Simplex Method provides an objective approach for determining optimal production decisions and supports more efficient utilization of limited raw materials in MSMEs.
KETERKAITAN MELEMAHNYA RUPIAH TERHADAP KONFLIK GEOPOLITIK: STUDI DAMPAK DI WILAYAH TIMUR TENGAH
The rupiah's exchange rate against the U.S. dollar has experienced significant fluctuations driven by various global economic and political factors. One of the key contributing factors is geopolitical conflict in the Middle East, which has caused widespread global economic instability and disproportionately affected developing countries, including Indonesia. This study analyzes the relationship between the weakening of the rupiah and Middle East geopolitical conflicts. It further examines their broader impact on Indonesia's economic conditions, based on a qualitative literature review of journals, scientific articles, and news sources from 2021 to 2026, a period marked by significant escalation of Middle East conflicts. The results indicate that this relationship occurs through three main transmission channels. Through the energy channel, conflicts disrupted global oil supplies, particularly through threats to close the Strait of Hormuz, leading to rising crude oil prices and increasing Indonesia's energy import burden. Through the capital flow channel, heightened geopolitical risk prompted global investors to shift their assets toward safer instruments such as the U.S. dollar and gold, thereby pressuring the rupiah's exchange rate. Through the international trade channel, geopolitical tensions disrupted global supply chains, particularly in the energy and strategic industrial sectors, further intensifying domestic economic pressure. This phenomenon was evident in the sharp decline of the Jakarta Composite Index and the rupiah's depreciation to a new psychological threshold amid Iran-Israel tensions, followed by its recovery after the United States-Iran peace agreement. The study concludes that rupiah stability is determined not only by domestic factors but is also significantly influenced by global geopolitical dynamics, necessitating adaptive economic resilience and diplomatic strategies.
PENGARUH PERSEPSI, MOTIVASI, MINAT, DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPUTUSAN MAHASISWA BERKARIR DIBIDANG PERPAJAKAN PADA MAHASISWA AKUNTANSI UNIVERSITAS WIJAYA KUSUMA SURABAYA
This study aims to analyze the influence of perception, motivation, interest, and tax knowledge on students' decisions to pursue careers in the taxation field among Accounting Study Program students at Wijaya Kusuma University Surabaya. The study employed a quantitative approach using a survey method by distributing questionnaires to students from the 2023 and 2024 cohorts who had completed taxation courses. The sampling technique used was purposive sampling, resulting in a total of 75 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that motivation and tax knowledge have a positive and significant effect on students' decisions to pursue careers in taxation. Meanwhile, perception and interest have a positive but statistically insignificant effect on career decisions in the taxation field. These findings suggest that students' internal motivation and adequate tax knowledge are the main factors influencing career decisions in the taxation sector. This study provides implications for higher education institutions to improve the quality of taxation learning and to provide programs that can enhance students' motivation to pursue careers in taxation.
INTERACTIVE WEBSITE-BASED SALES INFORMATION SYSTEM FOR THE UNFORMAL FASHION BRAND USING MIDTRANS
Developments in the fashion industry are driving businesses to leverage digital technology to improve sales effectiveness and the customer experience. This study aims to design a prototype of a website-based sales information system for the Unformal brand, integrating the Midtrans payment gateway and product customization features. The study employed a qualitative descriptive approach through observation, documentation, and the distribution of questionnaires to 41 respondents as the basis for system requirements analysis. The website prototype was designed using Figma based on the results of STP and SWOT analyses. The results showed that 51% of respondents were interested in using the product customization feature, 63% believed that digital payment integration simplifies transactions, and 78% were interested in promotional programs. The resulting prototype includes the Register, Login, Home, Shop, Custom, Checkout, and Payment pages. This system design is expected to serve as a reference for developing a more integrated sales website and supporting the digitization of business processes for the Unformal brand.
PERANCANGAN DAN IMPLEMENTASI WEBSITE PENDAFTARAN PASIEN THERAPY CENTER AKU BISA PEKANBARU
This report discusses the Integration II project titled "Design and Implementation of the Aku Bisa Pekanbaru Therapy Center Patient Registration Website." Aku Bisa Pekanbaru is a Therapy Center for children with special needs. However, the manual registration system currently in use leads to long queues and extended waiting times. To address this issue, a web-based registration system was developed, allowing parents to register their children online without needing to visit the center in person. The website is also equipped with an online payment system using Midtrans as the payment gateway, enabling secure and convenient transactions. The system development process includes requirements analysis, user interface design, feature implementation, and testing to ensure functionality and security. The results of this project indicate that the developed website enhances the efficiency of therapy services, accelerates the registration and payment process, and provides comprehensive information about available services. Additionally, the utilization of this website helps expand marketing reach and strengthens the credibility of Aku Bisa Pekanbaru as a professional and trusted Therapy Center in the community.
IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE SCALECRAFTERS UNTUK PRODUK DIORAMA
Limited market reach, promotional capital, and distribution barriers are the main constraints for diorama artisans. This study aims to develop ScaleCrafters, an e-commerce platform designed to enhance product visibility and operational efficiency through digital marketing strategies. The research method includes user needs analysis, web-based system design, and the implementation of integrated digital marketing strategies, including SEO, social media marketing, and User Experience (UX) optimization. This platform facilitates online transactions and product customization between artisans and consumers. The results indicate that ScaleCrafters effectively expands market penetration, reduces marketing costs, and optimizes sales management for the diorama craft industry sustainably.
Analisis Strategi Konten Instagram dalam Membangun Brand Awareness Digniscent
This study aims to analyze the Instagram content strategy implemented by Digniscent, a local perfume MSME, in building brand awareness. The research employed a qualitative method with a descriptive approach through observation, interviews, and documentation of Digniscent's Instagram activities. The findings indicate that Digniscent applies a strong visual branding strategy through consistent visual aesthetics, harmonious color tones, and the use of product and lifestyle content as the main focus of marketing communication. This strategy successfully builds a premium, modern, and recognizable brand image among audiences, while the use of Reels proved effective in increasing content reach and expanding brand exposure. However, audience interaction has not been fully optimized because the content strategy focuses more on visual aspects than interactivity; educational content was found to be more effective in encouraging comments and engagement than promotional content. Overall, Digniscent's Instagram content strategy is considered effective in building brand awareness, achieving an effectiveness score of 18/25 (good category), although further development is needed through explicit call to action, increased educational content, and optimized use of Instagram's interactive features.
PERANCANGAN UI/UX WEBSITE FURLOVE UNTUK MENGOPTIMALKAN KEMUDAHAN PEMESANAN JASA PERAWATAN HEWAN PELIHARAAN
The UI/UX design of the FurLove website aims to optimize the ease of booking pet care services, addressing common problems such as lack of transparent information and complicated processes on the service booking platform. This study uses the Design Thinking method, including the stages of Empathize, Define, Ideate, Prototype, and Test. The Empathize stage involves distributing questionnaires to 17 respondents to identify pain points such as difficulty finding information and making reservations. In the Define stage, 10 features were tested using the KANO method to prioritize user needs. The "Login/Register" feature is categorized as Must-be, while Home, About Us, Our Services, Consultation, Booking, User Profile, Booking History, Orders, and Logout are One-dimensional. The Ideate stage produces solutions such as online booking and notification systems, visualized through user flow. The prototype was developed using Figma, including the homepage, register/login, user dashboard, services, and booking. Quantitative evaluation with the System Usability Scale (SUS) was conducted with 17 respondents. The results showed an overall average score of 71.39, placing the FurLove website in the "Good" usability category. The score breakdown shows an average Learnability Subscore of 54.17 and an average Usability Subscore of 75.69. Based on gender, male respondents gave an average Overall SUS Score of 64.17, and female respondents gave an average of 75. These scores indicate the system is easy to use, efficient, and enjoyable, although there is variation between genders. Iterative improvements based on user feedback also contributed to the optimal usability scores. This research contributes practically to the development of service platforms in Indonesia by providing a measurable, user-centered design framework.
DETERMINASI TINGKAT PENGANGGURAN TERBUKA (TPT) DI INDONESIA: ANALISIS DATA PANEL 34 PROVINSI TAHUN 2015-2024
Unemployment remains one of the major labor market issues in Indonesia, particularly amid the demographic bonus that has increased the proportion of the working-age population. Without adequate job creation, this condition may intensify pressures in the labor market. This study aims to analyze the effects of regional government expenditure, investment, average years of schooling, provincial minimum wage, and the COVID-19 pandemic on the open unemployment rate in Indonesia. The study employs panel data from 34 provinces covering the period 2015–2024. Panel data regression analysis was conducted using the Common Effect Model, Fixed Effect Model, and Random Effect Model, with the best model selected through the Chow test and Hausman test. The results indicate that regional government expenditure with a two-year lag, average years of schooling, and the COVID-19 pandemic have a positive and significant effect on the open unemployment rate. Meanwhile, investment and the provincial minimum wage have a negative and significant effect on the open unemployment rate. These findings suggest that increased investment and appropriate wage policies can contribute to reducing unemployment, while the effectiveness of government expenditure and improvements in educational attainment need to be accompanied by expanded employment opportunities to prevent further increases in open unemployment.
IMPLEMENTASI DIGITAL MARKETING BERBASIS WEB UNTUK MENINGKATKAN PEMASARAN UMKM SNEEW
This study aims to implement website-based digital marketing for Sneew, a small and medium-sized enterprise (SME), to support marketing activities that previously relied on social media and word-of-mouth promotion. The research methods included needs analysis, website design and development, implementation of digital marketing strategies, and system testing using the Black Box Testing method. An initial survey was also conducted among 45 respondents to determine consumer preferences regarding the use of digital platforms. The results show that the website was successfully developed with features including a product catalog, online ordering, payments via Midtrans, and integrated transaction management. Testing results indicate that all major system features function in accordance with functional requirements. Furthermore, the majority of respondents expressed interest in using digital platforms during the purchasing process and considered online reputation when making decisions. The website’s implementation has the potential to expand marketing reach, improve access to product information, and support the competitiveness of Sneew’s SMEs in the digital era. Thus, website-based digital marketing can serve as an effective alternative marketing strategy for SMEs in supporting their business’s digital transformation.
PENGUATAN IDENTITAS DIGITAL DAN STRATEGI PROMOSI UMKM MELALUI PEMBUATAN QR CODE, PENDAFTARAN GOOGLE MAPS, DAN BANNER USAHA DI LINGKUNGAN II KELURAHAN SUKARAME BARU
Digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to establish a clear business identity and an integrated promotional strategy. Field observations conducted in Lingkungan II, Sukarame Baru Village, revealed that a number of MSME operators had not yet developed visual identity banners and had not registered their businesses on digital platforms such as Google Maps, resulting in limited visibility and marketing reach. This Community Service (PKM) activity aims to strengthen the digital identity of MSMEs and enhance the effectiveness of their promotional efforts through the creation of banners, QR Codes, and digital business location registration. The method employed was a participatory action approach, encompassing the stages of observation, planning, implementation, and evaluation carried out in collaboration with business operators. The results indicated a success rate of 90%, marked by improved business accessibility, greater ease for consumers in locating businesses, and an increased understanding among MSME operators of the importance of integrating offline and digital promotion. This program demonstrates that targeted strengthening of visual and digital identity is capable of sustainably improving the competitiveness of MSMEs in the digital economy era.
PENGARUH KESIAPAN ORGANISASI DAN PERUBAHAN STRUKTUR ORGANISASI TERHADAP KINERJA UMKM DENGAN TRANSFORMASI DIGITAL SEBAGAI VARIABEL MEDIASI PADA UMKM KULINER DI CIKARANG BARAT
This study aims to examine the impact of organizational readiness and changes in organizational structure on the performance of culinary SMEs in West Cikarang, with digital transformation as a mediating variable. This study employs a quantitative approach, using a questionnaire distributed to 100 respondents, including owners and employees of culinary SMEs, as the data collection method. Sampling was conducted using random selection, and data analysis employed the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method via the SmartPLS software. The findings of this study indicate that organizational readiness has a positive and significant impact on digital transformation, as do changes in organizational structure, which also contribute positively and significantly to digital transformation. Furthermore, digital transformation was found to have a positive and significant impact on SME performance. However, no significant direct influence of organizational readiness or organizational structural changes on performance was found. Moreover, digital transformation can serve as a mediator between organizational readiness, organizational structural changes, and SME performance. These results confirm that improving the performance of culinary SMEs is more effectively achieved through strengthening digital transformation supported by organizational readiness and a flexible organizational structure.
DAMPAK HILIRISASI NIKEL TERHADAP NILAI TAMBAH EKSPOR DANPERTUMBUHAN EKONOMI INDONESIA
Indonesia’s ban on raw nickel ore exports since January 2020has brought about significant structural changes to address the risks of the resource curse and commodity price volatility. This study analyzes the impact of the nickel downstream policy on the added value of Indonesian exports and economic growth. The method used is a descriptive quantitative approach, supported by qualitative analysis through document research. The data consist of secondary time series data for the period 2015–2024, which are analyzed using trend and comparative techniques (comparison of the period before downstreaming (2015–2019) and the period after (2020–2024)). The results show that downstreaming has succeeded in exponentially increasing the export value of nickel products (HS 75) to USD 8 billion in 2024 (a fivefold increase compared to 2015) and in bringing about a substantial increase in the export of iron and steel (HS 72). This policy has also triggered broad multiplier effects on the economy, as evidenced by investments of 13.8 billion dollar in the smelter sector, the creation of 120,000 new jobs, and an increase in non-tax state revenues. Despite the positive impact on post-pandemic GDP growth of more than 5%, implementation in the downstream sector still faces structural challenges, including the European Union lawsuit at the WTO, the dominance of Chinese investment, dependence on coal energy, and the limited mastery of advanced technologies by the local workforce, such as High-Pressure Acid leaching (HPAL). This study recommends the diversifying investments, accelerating the transition to green energy in the smelter sector, and strengthening domestic technology transfer.
EKSPLORASI STRATEGI PENGEMBANGAN USAHA WISATA DESA MENGGUNAKAN ANALISIS SWOT PADA ORANZ MINI WATERBOOM DESA MENDALA, KECAMATAN SIRAMPOG, KABUPATEN BREBES
This study aims to explore and formulate village tourism business development strategies using SWOT analysis at Oranz Mini Waterboom, Mendala Village, Sirampog District, Brebes Regency. The research gap lies in the limited empirical studies on SWOT-based development strategies for rural swimming pool tourism that integrate village tourism sustainability theory in peri-urban areas of Central Java. This study employed a descriptive qualitative approach with a single case study design. Data were collected through observation, in-depth interviews with seven informants, and documentation. The SWOT analysis yielded an IFAS score of 4.08 and an EFAS score of 4.23, positioning the business in Quadrant I (Growth Strategy), indicating potential for aggressive growth. Key strengths include natural mountain spring water, affordable pricing, and diverse attractions, supported by opportunities in family recreational tourism trends and digital promotion. The SWOT matrix produced 13 alternative strategies divided into SO, WO, ST, and WT strategies. Priority strategies include strengthening digital branding via Tiktok and Instagram, developing family tourism packages, and collaborating with BUMDes for facility improvement and management professionalism. This research contributes as an empirical reference for developing village tourism based on local potential in Indonesia.
ANALISIS STRATEGI PENGEMBANGAN USAHA UMKM KEDAI KOPI IBOE MENGGUNAKAN GENERAL MATRIX
Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and creating employment opportunities. However, the development of MSMEs often faces various challenges, especially in determining appropriate business strategies to compete in an increasingly competitive market. Therefore, a strategic analysis is needed to determine the position and development strategy of a business. This study aims to analyze the business strategy of Kedai Kopi Iboe using the General Electric (GE) Matrix approach. This research uses a descriptive qualitative method with data collected through observation and literature study. The analysis was conducted by assessing two main dimensions, namely industry attractiveness and business strength. The results show that Kedai Kopi Iboe has a high industry attractiveness score and strong business capability. Based on the General Matrix analysis, the position of Kedai Kopi Iboe is in the Grow and Build quadrant. This position indicates that the business has significant opportunities for growth and development. Therefore, the strategies that can be implemented include market penetration, product innovation, strengthening digital promotion, and expanding cooperation with local communities.
ZHARBY : PLATFORM BERBASIS WEBSITE UNTUK MENINGKATKAN PENJUALAN KAUS
This study develops Zharby, a website-based platform designed to support the digitalization of the garment industry and enhance T-shirt sales. Many SMEs in this sector have yet to fully utilize digital technology, despite digital transformation being crucial for business efficiency. This research analyzes the challenges in garment marketing and sales, explains the concept and functions of Zharby, and provides recommendations for its implementation. The methodology includes STP analysis, system design using ERD and flowcharts, and black-box testing. The findings indicate that Zharby effectively improves marketing, brand visibility, and order and production management. The platform features a product catalog, ordering system, online payment integration, and inventory management, supporting the needs of modern garment businesses.
PENGARUH MANAJEMEN GREEN WAKAF DALAM PROGRAM GREENHOUSE MELON HIDROPONIK "STUDI KASUS : PROGRAM DI DAERAH PURWOJATI LAZIZMU BANYUMAS"
This study analyzes the influence of Green Waqf management on the success of the hydroponic melon greenhouse program in the Purwojati area, managed by LAZISMU Banyumas. This is due to the problem of low agricultural productivity due to dependence on conventional climates and limited capital for local farmers. Using qualitative methods with a library research approach, secondary data was processed through financial feasibility analysis “Revenue Cost Ratio” and literature synthesis to measure the impact of waqf management variables on production efficiency. The results show that the integration of Green Waqf instruments significantly mitigates the high investment risk in hydroponic technology. Standardized productive asset management has been shown to increase the cropping index by up threefold within a year and stabilize farmer incomes. A discussion of the literature confirms that through professional waqf governance, this program is able to support the sustainability of productive agricultural activities while increasing the economic capacity of the beneficiary communities. The program also has the potential to encourage the economic transformation of the community towards better independence through the productive and sustainable management of waqf assets.
ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS
Micro, small, and medium enterprises (MSMEs) have an important role in supporting the economy, especially in creating employment opportunities and improving community welfare. However, MSMEs still face various challenges, particularly in the aspects of human resources and business legality, which may affect business sustainability. This study aims to analyze the business feasibility of UMKM WM MIROSO Bu Warman banyubiru by focusing on human resource and business legality aspects. This study used a descriptive qualitative approach. Data were obtained through interviews with business owners and employees, questionnaires to customers, and direct observation of business activities. The results showed that the human resource aspect was considered quite good. The number of employees was sufficient to support operational activities, employees had adequate skills, and the quality of service provided was considered good by customers in terms of responsiveness, assurance, and empathy. Nevertheless, there were still several shortcomings, such as occasional service errors and less optimal cleanliness conditions. In terms of business legality, the business already possessed a halal certificate but had not yet obtained a Business Identification Number (NIB) and other business permits. Overall, the business was considered feasible to operate and develop because it had adequate human resources and service quality. However, improvements were still needed in terms of cleanliness, service accuracy, and completion of business legality to support sustainable business development
ANALISIS KINERJA UMKM DENGAN PENDEKATAN BALANCED SCORECARD: STUDI PADA TWISTEA INDONESIA PURWOKERTO
This study aims to analyze the performance of Twistea Indonesia Purwokerto using the Balanced Scorecard approach. This study uses a descriptive qualitative method with data collected through interviews and observations. The analysis is conducted based on four Balanced Scorecard perspectives, namely the financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The results show that Twistea Indonesia Purwokerto has relatively good business performance, reflected in increased sales and revenue, positive customer responses, effective operational processes and product innovation, as well as solid teamwork and effective employee training. It can be concluded that the Balanced Scorecard provides a comprehensive framework for evaluating business performance and supports MSME development in facing business competition.
PENGARUH PENGGUNAAN DOMPET DIGITAL TERHADAP PERILAKU KONSUMTIF MAHASISWA
This study aims to determine the effect of the use of digital wallets on student consumptive behavior. The study used a quantitative approach with causal Associative Design and survey methods through the distribution of questionnaires to 50 students. The results showed that the use of digital wallets affect the increase in consumptive behavior, especially in the aspect of impulsive purchases and weak control over spending. ShopeePay is the most dominant platform used (72%), followed by GoPay (52%), DANA (46%), and OVO (12%). The magnitude of the influence of digital wallets on consumptive behavior varies depending on the characteristics of the respondents, the platforms used and the aspects studied. Therefore, this study recommends increasing digital financial literacy for students to be able to take advantage of the convenience of digital wallets without getting stuck in excessive spending habits
PENGARUH PENGGUNAAN SUMBER DAYA AIR DAN JUMLAH HARI KERJA TERHADAP BIAYA ENERGI LISTRIK DI DINAS PUPR PERA PROVINSI KALIMANTAN TIMUR
The purpose of this study is to analyze how water usage and the number of working days affect electricity costs at the Public Works and Public Housing Office (PUPR PERA) of East Kalimantan Province. Water usage and the number of working days were used as independent variables, while electricity cost was used as the dependent variable. This study uses multiple linear regression analysis. The results indicate that although electricity costs have a positive relationship with water usage and the number of working days, their effects are not significant at the 5% significance level. The main conclusion of this study is that electricity costs are more strongly influenced by the use of dominant electrical equipment, such as air conditioners, computers, and lighting. This study provides a new perspective by examining the relationship between office operational factors and energy consumption. The method provides a better understanding of the components affecting electricity costs in government offices. The findings suggest that energy management policies in government offices should place greater emphasis on the use of electrical equipment and energy efficiency. Future studies should identify other factors to identify other factors that may have a more significant influence on electricity costs
PLATFORM LAYANAN PENGANTARAN MAKANAN DAN JASA TRANSPORTASI BERBASIS WEBSITE
An integrated service platform that provides food delivery and transportation services with a website concept is a promising solution to meet the needs of a practical and efficient modern lifestyle. The research aims to design and develop a responsive and user-friendly website-based platform, so that users can easily access both services through a single centralized gateway. The platform also provides cash payments. By implementing a modern and responsive website concept, it is expected to provide optimum user experience, increase efficiency, and be an integrated solution for food delivery and transportation needs in one system