Journal Title: Jurnal Ekonomi Bisnis dan Kewirausahaan Initials: JEBER Frequency: Februari, April, Juni, Agustus, Oktober dan Desember Print ISSN: 3047-3845 Online ISSN: 3047-3225 Editor in Chief: Ana Kadarningsih, S.E., M.M DOI: 10.69714 Publisher: CV. Denasya Smart publihser Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi,Bisnis dan Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Perusahaan, Ekonomi Moneter, Ekonomi Perbankan, Ekonomi Pasar Bebas, Ekonomi Pancasila, Ekonomi Kesehatan, Ekonomi Pembangunan, Ekonomi Syariah, Ekonomi Sumber Daya, Kewirausahaan, Akuntansi, Bisnis Berkelanjutan, Administrasi Bisnis, Manajemen Bisnis, Bisnis Digital, Manajemen Pemasaran, Agribisnis serta berbagai topik yang relevan.
STRATEGI DIGITAL MARKETING DAN PEMBAYARAN DIGITAL SEBAGAI UPAYA PENGUATAN UMKM DI PASAR TRADISIONAL JAKARTA
Advances in digital technology have triggered a major transformation in marketing practices and transaction mechanisms, particularly for Micro, Small, and Medium Enterprises (MSMEs) in traditional markets in Jakarta. However, a lack of understanding of digital technology, limited access to technology, and conventional business models remain major obstacles to improving the competitiveness of MSMEs. This study aims to examine the contribution of digital marketing strategies and digital payment systems as measures to strengthen MSMEs in Jakarta's traditional markets. The research approach applied is a descriptive qualitative method, with data collection through observation, interviews, and literature review. The findings reveal that the application of digital marketing through social media platforms, e-commerce sites, and instant messaging applications can increase product exposure, expand market coverage, and strengthen customer relationships. In addition, the adoption of digital payment systems such as electronic wallets and QRIS facilitates transactions, increases operational efficiency, and encourages financial participation for MSME players. However, the implementation of this strategy still faces obstacles, such as limited human resources and supporting infrastructure. Therefore, collaboration between the government, market managers, and MSME players is needed through training programs, mentoring, and the provision of digital facilities for the digital transformation of MSMEs.
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ANALISIS STRATEGI PEMASARAN MENGGUNAKAN PENDEKATAN MARKETING MIX 7P PADA PT. SIDOMUNCUL BRAND TOLAK ANGIN
This article aims to analyze the sustainable growth strategy of PT. Sidomuncul in a competitive market. The scope of this research is corporate strategy, business competition, and international marketing strategy. The results of the study indicate that PT. Sidomuncul has collaborated with people around them for the marketing stage. The results of the study indicate that PT. Sidomuncul uses a diverse product release strategy. For the Tolak Angin product, it uses the 7P Marketing Mix approach which includes product, price, place, promotion, people, process, and physical evidence. The research method used is descriptive qualitative with data collection techniques through literature studies, documentation, and analysis of various relevant primary sources, such as company reports and related publications. The results of the analysis show that PT. Sidomuncul has implemented an integrated and consistent marketing strategy across all 7P elements. Continuous product innovation, competitive prices, wide distribution, and strong and continuous promotions are able to build the image of Tolak Angin as a trusted modern herbal product. In addition, the support of competent human resources, standardized production processes, and physical evidence in the form of packaging and official certifications also strengthen consumer trust and loyalty. Thus, the implementation of the 7P Marketing Mix for the Tolak Angin brand has proven effective in creating a competitive advantage and maintaining its position as a market leader in the herbal medicine and herbal health product industry in Indonesia.
PENGARUH KEPATUHAN KODE ETIK AUDITOR TERHADAP EFEKTIVITAS PROSES AUDIT
This study aims to analyze the influence of auditors’ compliance with the professional code of ethics in improving the effectiveness of the audit process. Compliance with the principles of integrity, objectivity, professional competence, confidentiality, and professional behavior is a fundamental aspect that serves as the main guideline for conducting a high-quality audit. Various studies in Indonesia indicate that auditors who adhere to the code of ethics tend to produce more structured audit processes, are better able to identify risks accurately, and generate more reliable reports. Based on this foundation, this study employs a quantitative approach through surveys of external and internal auditors to determine the extent to which ethical compliance affects audit effectiveness. The analysis is conducted using linear regression to assess the relationship between these variables. The results show that compliance with the code of ethics has a positive and significant effect on the effectiveness of the audit process, particularly in the stages of planning, performing audit procedures, and preparing reports. These findings emphasize that the implementation of the code of ethics is not only a professional requirement but also a key factor that determines the overall success of the audit process and strengthens the quality of decision-making in audit practice.
ANALISIS PELUANG WIRAUSAHA MAHASISWA POLITEKNIK NEGERI MEDAN DI ERA EKONOMI DIGITAL
The rapid development of technology in Indonesia has brought significant changes to various sectors, particularly the economic sector. Digitalization has not only changed the patterns of interaction and community activities but also opened up new opportunities in the business world, including for students at the Medan State Polytechnic. As part of the younger generation, students are required to be able to adapt to technological developments, utilize digital innovations, and develop relevant skills to remain competitive. Digital entrepreneurship opportunities such as e-commerce, mobile applications, and online-based services provide space for students to build and develop businesses. However, various challenges such as high competition, the demand for innovation, and limited knowledge about digital business management remain major obstacles. This study aims to identify entrepreneurial opportunities for Medan State Polytechnic students in the digital economy era, analyze the factors that influence their interest and ability in digital-based entrepreneurship, and examine the obstacles faced in starting a digital business. The results of this study are expected to provide a comprehensive understanding of the opportunities and obstacles in student entrepreneurship, and encourage the creation of a young generation that is not only job-seeking but also able to create jobs through the use of digital technology.
ANALISIS PENERAPAN ETIKA BISNIS ISLAM PADA NURUL HAYAT RETAIL SURABAYA PERSPEKTIF IMAM AL-GHAZALI
This study examines the implementation of Islamic business ethics at Nurul Hayat Retail Surabaya and identifies the supporting and inhibiting factors affecting its consistency in daily operations. As a retail unit operating under a philanthropic institution, Nurul Hayat Retail integrates profit-oriented activities with moral, social, and spiritual responsibilities. This research adopts a qualitative approach using a case study method. Data were collected through observation, semi-structured interviews with management and employees, and documentation. The analysis is grounded in the principles of Islamic business ethics tauhid, justice (al-‘adl), responsibility (mas’uliyah), and benevolence (ihsan) viewed through Imam Al-Ghazali’s moral framework, which distinguishes between obligatory morality (al-‘adl) and recommended morality (ihsan).The findings reveal that Nurul Hayat Retail has generally implemented Islamic business ethics at the level of obligatory morality, particularly in pricing transparency, honesty in transactions, fulfillment of employee rights, and avoidance of fraudulent practices. Elements of ihsan are reflected in ethical customer service and the integration of social values into business activities; however, their application remains inconsistent. Key inhibiting factors include limited human resources, overlapping job responsibilities, and the absence of a well-structured management system, while strong institutional values, a religious organizational culture, and commitment to social missions serve as supporting factors. This study contributes to the literature by highlighting the ethical dynamics of Islamic retail practices within a philanthropic institutional context and emphasizing the need for strengthened managerial systems to enhance the consistent application of ihsan.
PERAN QRIS DALAM MENDORONG PERTUMBUHAN PENDAPATAN PELAKU UMKM DI INDONESIA
Digital transformation in payment systems has become an important element in the development of the Micro, Small, and Medium Enterprises (MSME) sector in Indonesia. One of the innovations developed to promote transaction efficiency and financial inclusion is the Quick Response Code Indonesian Standard (QRIS), which was introduced by Bank Indonesia in 2019. This study aims to describe and understand the role of QRIS in driving the income growth of MSME players in Indonesia through a descriptive qualitative approach. Data collection was carried out using documentary studies through various official sources such as publications from Bank Indonesia, the Financial Services Authority (OJK), the Central Statistics Agency (BPS), reports from the Ministry of Cooperatives and MSMEs, and relevant academic literature. This study focuses on exploring the contribution of QRIS to transaction convenience, market access, and opportunities for increasing MSME income as part of the development of the digital economy in Indonesia.
ANALISIS PENILAIAN KELAYAKAN USAHA WARUNG AYAM BAKAR MBA NANA DI SUKARAJA NUBAN
The study assesses the feasibilityof warung ayam bakar mba nana using a descriptive qualitative approach based on interviews with the owner, field observations an literature review from 2014-2024. The Business demonstrates promising financial potential with affordable prices and a broad market. Environmentally, proper waste and fuel management is essential for sustainability. From an environmental aspect, the warung needs to manage waste and fuel properly to ensure it is environmentally friendly. The technical aspect indicates adequate facilities with attention to cleanliness and ventilation for customer comfort. However, the business is currently not legally feasible as it lacks a valid business license, so it is recommended to complete the legal requirements promptly to support the sustainability and credibility of the business.
PERBANDINGAN TIKTOK SHOP DAN SHOPEE DARI PERSPEKTIF SELLER: PELUANG, TANTANGAN, DAN POTENSI INCOME
This qualitative study aims to analyze and compare TikTok Shop and Shopee from the perspective of online sellers in Indonesia, focusing on opportunities, challenges, and income potential. Data were collected through semi-structured interviews with four sellers active on both platforms. The findings indicate that Shopee offers operational convenience and a more stable income pattern due to its mature ecosystem, whereas TikTok Shop provides higher income potential during viral content or live-selling sessions, albeit with greater creative and algorithmic challenges. Promotional strategies, content engagement, and platform management systems are key determinants of seller success. The study concludes that both platforms are complementary in Indonesia’s digital commerce landscape, and sellers benefit from a hybrid strategy integrating Shopee’s stability with TikTok’s dynamic engagement.
OPTIMALISASI SUMBER DAYA DATA UNTUK INOVASI LAYANAN BANK SYARIAH DI ERA DIGITAL
This study aims to examine how the optimization of data resources drives service innovation in Islamic banking in the digital era. Digital transformation through Big Data Analytics, artificial intelligence, digital banking platforms, and technologies such as APIs and cloud computing has positioned data as a strategic asset for Islamic banks. Effective utilization of data enhances operational efficiency, supports personalized services, strengthens risk management, and enables the development of Sharia-compliant financial products. This research employs a qualitative library-based approach by analyzing fifteen scholarly articles related to digitalization, service innovation, green banking, and data management in Islamic finance. The findings indicate that data optimization significantly contributes to accelerating digital service adoption, improving customer satisfaction, expanding Islamic financial inclusion, and reinforcing governance based on the principles of maqashid shariah. However, digitalization also presents challenges, including cybersecurity threats, limited technological infrastructure, low digital literacy in Sharia-compliant finance, and insufficient human resource competencies. Therefore, integrated strategies involving strengthened Sharia governance, enhanced technological capabilities, and collaboration with regulators and FinTech institutions are required to build a secure, inclusive, and sustainable digital Islamic financial ecosystem.
ANALISIS KONSEPTUAL: ZAKAT DAN PAJAK SEBAGAI INSTRUMEN KEADILAN SOSIAL DALAM SISTEM EKONOMI INDONESIA
Zakat and tax are two financial instruments that play an important role in realising social justice and economic welfare in Indonesia. This study aims to analyse the position, similarities, differences, and potential synergies between zakat and tax in the Indonesian economic system. This study uses a descriptive qualitative method with a literature study approach sourced from scientific journals, books, and related regulations. The analysis was conducted conceptually based on a literature study to examine the theoretical relationship between zakat and tax as instruments of social justice in the Indonesian economic system. The results of the study show that zakat and tax have the same function in wealth redistribution, although they differ in their legal basis and implementation mechanisms. The integration of the two through the zakat tax deduction policy has the potential to strengthen the national fiscal system and encourage the creation of sustainable social justice. This article contributes to enriching Islamic economic studies by offering a conceptual framework for the synergy between zakat and tax as instruments of equitable fiscal policy in Indonesia.
PENDEKATAN METODE NORDIC BODY MAP DALAM IDENTIFIKASI RISIKO ERGONOMI (STUDI: KASUS PERAWAT POLI RS X)
This study aims to determine the causes of the risk of musculoskeletal disorders (MSDs) in poly nurses at Hospital X. This is because the activities of poly nurses often use manual handling and repetitive motions as well as lifting or moving patients and pushing patient wheelchairs when providing health services so that this condition can cause muscle injuries in poly nurses. Referring to this problem, an analysis was conducted on all poly nurses at Hospital X. This study is an observational study with a cross-sectional design, with a total sample of 30 nurses. The research method used is an analytical method using the Nordic Body Map (NBM) questionnaire. The results of the NBM analysis provide information on changes in the distribution of musculoskeletal disorders (MSDs) complaint levels. Based on the results of the study of ergonomic risks due to musculoskeletal disorders in poly nurses from 30 questions in the questionnaire, the researchers took six points that are at risk of injury and can interfere with nurses' activities, namely the nape of the neck with a score of 1 (56%), 2 (37%) and 3 (7%), neck with a score of 1 (67%), 2 (27%), 3 (8%), left and right shoulders with a score of 1 (67%), 2 (30%) and 3 (3%), back with a score of 1 (54%), 2 (10%), 3 (33%), 4 (3%) and waist with a score (1 (47%), 2 (23%), 3 (27%), 4 (3%), and pelvis with a score of 1 (77%), 2 (13%), 3 (7%), 4 (3%), which means no pain (not feeling any disturbance in a particular part) with a score of 1, somewhat pain (feeling a little disturbance or pain in a particular part) with a score of 2, pain (feeling discomfort in certain parts of the body) with a score of 3, and very painful (feeling discomfort in certain parts on a high scale) with a score of 4.
PENGUKURAN WAKTU BAKU UNTUK MENENTUKAN PRODUKTIVITAS KARYAWAN DENGAN MENGGUNAKAN METODE JAM HENTI (STUDI KASUS CV. XYZ)
A company definitely wants maximum profit in its business. High productivity is needed from employees who work in order to get maximum profit. But lately CV. XYZ in meeting the needs of its consumers sometimes experiences delays from the predetermined schedule due to the large number of orders received, it is necessary to calculate the standard time with the downtime method for one of the products, namely the CPM knife. The purpose of this research is to identify working hours and effective working hours so that companies can increase their productivity and determine their daily production. The results of the research carried out obtained that the total standard time in making CPM Knives products was 70.86 minutes and employee productivity in making CPM Knives products was that a worker could complete 6.7 units of CPM Knives in 8 hours/day. Based on the calculation of the standard time it was decided to be 6 units/day so that there was a reduction in working hours for 49.79 minutes from 8 hours/day to 7 hours 10.21 minutes/day.
PENENTUAN WAKTU BAKU UNTUK PROSES PENGELOLAAN LIMBAH B3 DI PT XYZ
PT XYZ is a manufacturing company in the automotive sector that produces vehicles and their components. Its production process generates hazardous and toxic (B3) waste classified as fast moving due to its high volume and frequency. This study aims to determine the standard time for the management process of iron gram B3 waste at PT XYZ. Observations were conducted over 15 cycles, with time recorded at each stage using the stopwatch time study method and adjustments based on the Westinghouse technique. The study was carried out across eight stages of the B3 waste management process at PT XYZ, involving calculations of cycle time, normal time, and standard time. The analysis revealed that the total standard time for the entire process is 42 minutes and 18 seconds. Establishing this standard time supports improved efficiency, prevents waste accumulation, and creates a more structured waste management system that can be periodically evaluated.
ANALISIS TANTANGAN DAN PELUANG UMKM PASCA-PANDEMI COVID-19 PADA PELAKU USAHA DI SEKITAR UNIVERSITAS JAMBI
Micro, Small, and Medium Enterprises (MSMEs) have been significantly affected by the COVID-19 pandemic in many sectors, including those operating around the University of Jambi campus. The purpose of this study is to identify the challenges faced by MSMEs after the pandemic and to explore how they can adapt to changes in the business environment. This research uses a descriptive qualitative approach and collects data through interviews and observations with MSME participants around the campus area. The findings show that the main problems faced by MSMEs include a decline in purchasing power, capital constraints, and limited digital marketing capabilities. However, there are also emerging opportunities, such as growing interest in local products and ongoing digital transformation. The study concludes that the success of MSMEs after the pandemic largely depends on their ability to innovate, improve product quality, and utilize technology.
IMPLEMENTASI NILAI EDUPRENEURSHIP DALAM PENGEMBANGAN DAN PENGELOLAAN LEMBAGA KURSUS BAHASA INGGRIS “ENGLISH CENTER VOCATION” KAJEN
This study aims to describe the implementation of edupreneurship values in the development and management of the English language course institution, English Center Vocation Kajen. As a pioneering course in Pekalongan Regency, English Center Vocation Kajen integrates entrepreneurial principles with educational values to expand community access to English language skills. The study employs a qualitative descriptive approach, collecting data through in-depth interviews, observation, and documentation involving the institution’s leadership and instructors. The results indicate that the implementation of edupreneurship values includes institutional independence, innovation in learning services, social responsibility, and business sustainability. English Center Vocation Kajen manages its operations independently without government assistance, maintaining transparent financial management and adaptive marketing strategies through social media and community-based promotion. The principle of edupreneurship is reflected in human resource management that emphasizes professionalism, creativity, and humanistic service toward learners. Beyond profit orientation, the institution prioritizes social benefits through cross-subsidy policies, free training programs, and partnerships with schools to support equitable learning opportunities. Therefore, the implementation of edupreneurship values at English Center Vocation Kajen demonstrates an effective and sustainable model of non-formal educational management with a strong social spirit, which can serve as a replicable example for other educational institutions seeking to empower communities through education.
PERAN BUKU CERITA POP UP DALAM MENDUKUNG PERKEMBANGAN BAHASA DAN IMAJINASI ANAK
This paper aims to explain how pop-up storybooks can support the development of language and imagination in early childhood. Its main focus is to understand how the three-dimensional visual elements in pop-up books attract children’s attention and influence their ability to comprehend stories and express ideas. The method used is a literature study by reviewing various sources that discuss the use of visual media in children’s reading activities. The results show that pop-up books can increase children’s interest in stories, enrich vocabulary, and help them recognize the storyline more clearly. In addition, the interactive visual elements provide a more vivid imaginative experience, allowing children to respond to the story more creatively. The impact of using pop-up books can be seen in children’s growing confidence in speaking, storytelling, and expressing simple opinions. Therefore, pop-up storybooks can serve as an effective medium to support the development of language and imagination in early childhood learning activities.
ASPEK PERLINDUNGAN HUKUM BAGI PELAKU USAHA TERHADAP KONSUMEN BERITIKAD BURUK DALAM TRANSAKSI DIGITAL
The rapid development of digital transactions has facilitated interactions between businesses and consumers, but it also poses the risk of bad faith consumers. Bad faith consumers are those who intentionally exploit digital systems to harm businesses, through actions such as identity fraud, misuse of return mechanisms, or manipulation of product reviews and ratings. This phenomenon demands adequate legal protection to prevent businesses from experiencing financial or reputational losses. This article analyzes aspects of legal protection for businesses in digital transactions in Indonesia, based on Law Number 8 of 1999 concerning Consumer Protection, Law Number 11 of 2008 concerning Electronic Information and Transactions and its amendments, and provisions in the Civil Code concerning contracts and defaults. Protection strategies discussed include consumer identity verification, the development of clear transaction terms and conditions, the use of digital contracts, and the implementation of transaction security and monitoring systems. Law enforcement challenges, such as easily manipulated electronic evidence and slow legal procedures, are also examined. In conclusion, a combination of legal protection and technology-based preventive measures is key for businesses to conduct digital transactions safely, effectively, and sustainably.
PENGEMBANGAN KARAKTER MAHASISWA DALAM BIDANG KEWIRAUSAHAAN MELALUI IMPLEMENTASI MEMBANGUN BISNIS KULINER STUDI KASUS: BAKMI BANDUNG DI PEMALANG
The world of higher education needs graduates who are not only well educated but also have strong character and are ready to compete. Entrepreneurship is seen as one of the best ways to build character values. Direct implementation through business creation, especially in the culinary industry which has a wide market, gives students real experiences. This case study was conducted on a Bakmi Bandung business in Pemalang using observation and interview methods. The results show that the process of building a business effectively develops key entrepreneurial characteristics such as independence, creativity, perseverance, responsibility, and management skills. The study concludes that real business implementation is a contextual and effective learning method to build character and entrepreneurial mindset in students.
ANALISIS PERBANDINGAN METODE FIFO (First In First Out) DAN LIFO (Last In First Out) DALAM PENGENDALIAN INVENTORI PRODUK TEPUNG BUMBU SERBAGUNA PT XYZ
This study was conducted through an internship at PT. XYZ, focusing on a comparative analysis of the First In, First Out (FIFO) and Last In, First Out (LIFO) inventory management methods for all-purpose flour. The background of this study is the company's need to manage inventory of perishable ingredients, so an effective inventory management strategy is needed to maintain product quality, achieve cost efficiency, and minimize the risk of quality deterioration. The study aims to analyze the impact of implementing FIFO and LIFO methods on inventory valuation, Cost of Goods Sold (COGS), and the resulting gross profit margin. The methods used include direct observation in the field, interviews with relevant parties, and analysis of the company's production and inventory data during the research period. The results of the study show that, although the physical quantity of inventory is the same for both FIFO and LIFO methods, there are significant differences in the ending inventory value and HPP, which then affect the gross profit margin. The FIFO method yields a higher ending inventory value and a lower HPP compared to the LIFO method, resulting in a higher gross profit and making it more suitable for perishable products. Based on these findings, the FIFO method is considered more optimal for implementation at PT. XYZ to increase cost efficiency, maintain product quality, and support the company's ongoing profitability.
OPTIMALISASI PENGENDALIAN PERSEDIAAN BAHAN BAKU MELALUI METODE ECONOMIC ORDER QUANTITY DAN JUST IN TIME
Effective inventory control is essential for the success of a company's operations. PT XYZ, a leading manufacturer of spices and flavorings in Indonesia, faces ongoing challenges in maintaining high product quality and consistent market availability. Inefficient inventory management can result in both shortages and excess stock, disrupting customer order fulfillment and increasing storage costs. This study analyzes and compares the effectiveness of the Economic Order Quantity (EOQ) and Just In Time (JIT) methods in optimizing supply chain efficiency at PT XYZ. The analysis uses data on frozen chicken meat requirements for the 2024 production period, totaling 17.325.593 kg across 214 orders. The research includes determining ordering strategies, calculating optimal quantities using the EOQ method, and developing JIT-based order patterns. Key parameters evaluated include order quantity, frequency, delivery pattern, and total inventory cost. The results indicate that the JIT method is the most cost-efficient, with total expenses of Rp 4.086.573,74, followed by the EOQ method at Rp 9.583.864,95, while the company’s current policy incurs Rp 42.546.728,97. Compared to the existing system, the JIT method reduces total inventory costs by approximately 90,39%, and the EOQ method by 77,47%. The study concludes that JIT offers the most effective cost reduction, although its successful implementation requires a highly reliable supply chain to ensure timely delivery and continuous production.
STRATEGI EDUPRENEURSHIP MELALUI KONTEN KREATOR DALAM PEMANFAATAN PENGETAHUAN SEBAGAI PELUANG EKONOMI
The development of digital technology has created new economic opportunities through edupreneurship carried out by content creators. In this context, edupreneurship is not only focused on entertainment but also on the management and utilization of knowledge as an economic product. Recent data show that the global creator economy market value is projected to increase from USD 125.11 billion in 2024 to USD 160.91 billion in 2025, with a compound annual growth rate (CAGR) of 28.4%, and is expected to reach USD 436.71 billion by 2029. The purpose of this study is to examine edupreneurship strategies used by content creators in transforming knowledge into economic opportunities and to measure the effectiveness of its supporting factors. The research method applied is descriptive quantitative, by analyzing secondary data on market growth trends, economic value projections, and literature-based surveys. The results indicate that the most effective strategies include developing creative educational content, diversifying monetization models through digital courses and premium subscriptions, and collaborating with educational institutions and corporations. Quantitative analysis shows a positive correlation between the improvement of educational content quality and the growth of digital economic opportunities. In conclusion, content creators who consistently implement edupreneurship strategies can make a significant contribution to strengthening knowledge-based economies in the era of digital globalization.
KREATIVITAS GURU MUDA EDUPRENUR DALAM MENGEMBANGKAN BIMBINGAN BELAJAR BERBASIS TEKNOLOGI DI LINGKUNGAN PEDESAAN
Advances in digital technology have led to innovations in learning and business opportunities in education (edupreneurship). In rural areas, limited facilities, access to technology, and economic conditions pose challenges to the development of tutoring. This study aims to describe the creativity of young teachers in developing technology-based tutoring as a form of edupreneurship in rural areas. The research used a descriptive qualitative method with data collection techniques through in-depth interviews, observation, and documentation of a young teacher who manages tutoring. The results showed that teachers utilized simple technologies such as Canva, Pinterest, Kahoot, Spinwheel, and Google-based educational games to increase students’ interest and understanding of learning. A warm interpersonal approach also created a comfortable and motivating learning atmosphere. The main challenges include the limited number of tutors, students’ dependence on a single teacher, and the economic conditions of the community. The study concludes that creativity, the use of technology, and the interpersonal skills of teachers are key factors in the success of edupreneurship-based tutoring in rural areas.
DIGITALISASI DAN PELUANG EDUPRENEURSHIP BAGI INDUSTRI BATIK PEKALONGAN
Batik, as one of Indonesia’s cultural heritages, continues to evolve and is no longer regarded solely as a traditional craft, but has become an important part of today’s creative industry. This study aims to describe how batik is produced, the philosophical meanings embedded in its motifs, and the business opportunities that emerge as digital technology becomes increasingly integrated into production and marketing practices. Using a descriptive qualitative approach, this research illustrates how traditional batik-making processes are now combined with various forms of digital innovation, such as social-media-based promotion and the use of online marketplace platforms to reach a wider audience. The findings show that digitalization does not only help artisans expand their market reach but also improves promotional effectiveness and strengthens brand identity. In addition, this study supports previous research indicating that digital technology plays a crucial role in maintaining the sustainability of batik businesses amid growing global competition.
PERAN GURU PKWU DI SMK MA’ARIF NU KAJEN PEKALONGAN DALAM MEMBANGUN KREATIVITAS DAN PRODUKSI PRODUK INOVATIF
Teachers of Entrepreneurship Education (PKWU) at SMK Maarif NU Kajen play a vital role in nurturing student creativity and driving the development of innovative products. This qualitative descriptive study explores how PKWU teachers support students in cultivating creativity and producing innovative work. The research identifies three principal roles of teachers: facilitators who use project-based learning and business simulations; mentors who provide academic guidance and emotional encouragement to boost confidence and resilience; and evaluators who assess students’ theoretical knowledge, attitudes, and innovative product outcomes. Key challenges include low student motivation, imbalance between theoretical instruction and practical activities, and insufficient development of soft skills. To overcome these issues, teachers implement strategies such as Project-Based Learning (PBL), integrate digital technologies, and offer continuous mentoring. The findings conclude that successful entrepreneurship education depends largely on teachers’ ability to effectively blend theory with practice, foster a stimulating and enjoyable learning environment, and develop students’ entrepreneurial mindset. This prepares students to become independent, creative, and competitive in the workforce.
ANALISIS RETROSPEKTIF STRATEGI LOKASI DAN TATA LETAK WARUNG KELONTONG ‘ASA’: BUKTI EMPIRIS DAMPAK PERUBAHAN LINGKUNGAN TERHADAP KEBERLANGSUNGAN USAHA
Not all small businesses are able to remain sustainable even when offering similar products, prices, and marketing strategies, as external conditions particularly the surrounding environment and spatial layout often play a decisive role in performance. This study examines the evolution of the “ASA” Convenience Store from 2009 to 2020, which initially grew due to its strategic proximity to a college campus, student housing, and a morning market, but experienced a sharp decline in customer traffic following the closure of the campus. Using a descriptive-analytical method and a qualitative approach, data were collected through interviews, observations, and historical documentation, and analyzed with reference to Central Place Theory (Christaller, 1933) and small business layout principles. The findings indicate that while strategic location and effective spatial planning can enhance customer appeal and operational efficiency, these advantages are dynamic and must be continually adjusted to changing socioeconomic conditions, underscoring the importance of adaptive strategies for sustaining small business continuity.
PERAN GURU HONORER SEBAGAI EDUPRENEUR MELALUI KEGIATAN LES PRIVAT DI MADRASAH
This study aims to describe the daily activities and time management strategies employed by teachers between their main tasks and additional work. The subject was an educator at the Muhammadiyah Kauman Wiradesa Elementary School who also teaches at the Al-Qur'an Education Center and provides private tutoring. Through a qualitative descriptive approach using interviews, the findings revealed that the teacher is able to allocate time effectively through structured scheduling, so that additional activities do not interfere with their main duties. The primary motivation for undertaking additional work is not solely to increase income, but rather as a form of devotion and contribution to the welfare of others.
SEBUAH INOVASI EDUPRENEURSHIP: IMPLEMENTASI MEDIA PEMBELAJARAN BERBASIS BALOK HIJAIYAH di TPQ SABDA DUA PEKALONGAN
This qualitative case study investigates the innovation of the Hijaiyah Letter Blocks as an edupreneurial product at TPQ Sabda Dua Pekalongan, aiming to address fundamental challenges in Arabic language learning—namely students’ low motivation and limited mastery of the Hijaiyah alphabet. The study implements this game-based, hands-on learning medium and analyzes its effectiveness through data triangulation involving participant observation, in-depth interviews with instructors, and document analysis. Findings show that the kinesthetic and visual approaches enabled by the blocks significantly create an enjoyable learning experience while reducing student anxiety, with the medium’s uniqueness lying in its ability to transform passive learning into active, participatory engagement. Consequently, there is a clear improvement in classroom enthusiasm, speed in recognizing letter forms, and accuracy in assembling letters into syllables. From an edupreneurship perspective, the medium is not only pedagogically effective but also demonstrates commercial potential that can support institutional sustainability, with its economic value strengthening its position as a breakthrough in pioneering a sustainable educational business model. The study recommends further development in design aesthetics, game variations, and digital integration to expand its impact and appeal.
EDUPRENEUR MUDA: TRANSFORMASI IDE MAHASISWA MENJADI PRODUK PENDIDIKAN BERNILAI DENGAN PRODUK LKPD
This research is motivated by the phenomenon of the low implementation of entrepreneurial values among education students, despite their great potential to innovate in creating creative and contextual learning products that align with 21st-century learning needs. The study aims to examine and describe the process of transforming students’ creative ideas into valuable educational products through the development of digital- based Student Worksheets (LKPD) as an implementation of the edupreneurship concept in higher education. The research employs a descriptive qualitative approach with data collection techniques consisting of in-depth interviews and observations of student entrepreneurs who develop and market their LKPD through social media platforms. Data analysis was carried out through the stages of data reduction, presentation, and conclusion drawing, validated using the member check technique to ensure data credibility. The findings reveal that the use of digital design technology such as Canva serves as the main tool in developing Student Worksheets (LKPD) due to its ease of use, availability of ready-to-use templates, and minimal design skills required. Additionally, promotional strategies through social media platforms such as TikTok and Facebook significantly contribute to helping students produce educational products that are engaging, efficient, and have economic value. This entrepreneurial activity not only provides financial benefits but also strengthens students’ roles as young edupreneurs who contribute to the development of technology-based learning innovations. The implications of this study emphasize the importance of institutional support in fostering a spirit of creative and sustainable entrepreneurship within academic environments
STRATEGI PEMASARAN PRODUK BATIK SS DALAM MENINGKATKAN DAYA SAING DI ERA GLOBALISASI
The Indonesian batik industry must adapt to the demands of globalization and digitalization in order to remain competitive. This study aims to explore the marketing strategies used by Batik SS Pekalongan UMKM in facing these challenges. To study this, a qualitative method with a descriptive approach was applied. Data were collected through in-depth interviews, direct observation, and document analysis from primary and secondary sources. The analysis was carried out by reducing the data, presenting the data, and drawing conclusions. The findings reveal that Batik SS implements flexible marketing strategies, combining traditional methods with digital technology. Product differentiation through glocalization, which integrates Pekalongan motifs with Balinese cultural elements such as barong shirts and daster dresses with “Bali” written on them, is a major strength in attracting tourists. In their traditional strategy, they use direct relational marketing and location-based marketing in Bali's tourist destinations. Since 2024, digital marketing through social media such as Facebook and TikTok, as well as e-commerce platforms such as Shopee Live, has proven to increase online sales, which are higher than offline sales. Despite facing challenges such as price competition in the digital world and the need for content consistency, Batik SS continues to leverage local culture-based innovations and its ability to adapt to modern marketing channels as a basis for improving competitiveness and maintaining business sustainability in the global era.
PERAN MARKET DAY DALAM MENUMBUHKAN JIWA KEWIRAUSAHAAN PESERTA DIDIK
Market Day is one of the experiential learning strategies designed to cultivate entrepreneurial values among students from an early age. This study aims to describe the role of Market Day activities in developing students’ entrepreneurial spirit and to explore the character values and skills that emerge through the implementation of these activities. The research employed a literature review method by analyzing various relevant scientific sources, including national and international journals discussing the application of Market Day in elementary and secondary schools. The findings show that Market Day plays a significant role in fostering students’ economic, social, and entrepreneurial skills. Through this activity, students learn to manage capital, set prices, market products, interact with customers, and take responsibility for their business outcomes. Furthermore, values such as creativity, honesty, discipline, self-confidence, and cooperation naturally develop throughout the process. Market Day also supports the implementation of the Pancasila Student Profile Reinforcement Project (P5) by teaching independence, collaboration, and practical problem-solving. In conclusion, Market Day is not merely a simple economic activity at school but serves as an effective contextual learning medium to shape students’ character and entrepreneurial mindset. Therefore, it is recommended that Market Day be continuously developed and integrated into the school curriculum as a strategic effort to prepare creative, competitive, and entrepreneurial-minded young generations.