Jurnal Ekonomi Bisnis dan Kewirausahaan
type: channel
description: Journal Title: Jurnal Ekonomi Bisnis dan Kewirausahaan Initials: JEBER Frequency: Februari, April, Juni, Agustus, Oktober dan Desember Print ISSN: 3047-3845 Online ISSN: 3047-3225 Editor in Chief: Ana Kadarningsih, S.E., M.M DOI: 10.69714 Publisher: CV. Denasya Smart publihser Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang ilmu Ekonomi,Bisnis dan Kewirausahaan. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang Ekonomi Perusahaan, Ekonomi Moneter, Ekonomi Perbankan, Ekonomi Pasar Bebas, Ekonomi Pancasila, Ekonomi Kesehatan, Ekonomi Pembangunan, Ekonomi Syariah, Ekonomi Sumber Daya, Kewirausahaan, Akuntansi, Bisnis Berkelanjutan, Administrasi Bisnis, Manajemen Bisnis, Bisnis Digital, Manajemen Pemasaran, Agribisnis serta berbagai topik yang relevan.
publisher: CV. Denasya Smart Publisher
language: en
publication name: Jurnal Ekonomi Bisnis dan Kewirausahaan
issn: 3047-3845
items: IMPLEMENTASI PROSES PENYEWAAN DAN PENGIRIMAN BARANG MELALUI WEBSITE KERENT
items: KETERKAITAN MELEMAHNYA RUPIAH TERHADAP KONFLIK GEOPOLITIK: STUDI DAMPAK DI WILAYAH TIMUR TENGAH
items: PENGARUH PERSEPSI, MOTIVASI, MINAT, DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPUTUSAN MAHASISWA BERKARIR DIBIDANG PERPAJAKAN PADA MAHASISWA AKUNTANSI UNIVERSITAS WIJAYA KUSUMA SURABAYA
items: INTERACTIVE WEBSITE-BASED SALES INFORMATION SYSTEM FOR THE UNFORMAL FASHION BRAND USING MIDTRANS
items: PERANCANGAN DAN IMPLEMENTASI WEBSITE PENDAFTARAN PASIEN THERAPY CENTER AKU BISA PEKANBARU
items: IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE SCALECRAFTERS UNTUK PRODUK DIORAMA
items: PERANCANGAN UI/UX WEBSITE FURLOVE UNTUK MENGOPTIMALKAN KEMUDAHAN PEMESANAN JASA PERAWATAN HEWAN PELIHARAAN
items: DETERMINASI TINGKAT PENGANGGURAN TERBUKA (TPT) DI INDONESIA: ANALISIS DATA PANEL 34 PROVINSI TAHUN 2015-2024
items: IMPLEMENTASI DIGITAL MARKETING BERBASIS WEB UNTUK MENINGKATKAN PEMASARAN UMKM SNEEW
items: PENGUATAN IDENTITAS DIGITAL DAN STRATEGI PROMOSI UMKM MELALUI PEMBUATAN QR CODE, PENDAFTARAN GOOGLE MAPS, DAN BANNER USAHA DI LINGKUNGAN II KELURAHAN SUKARAME BARU
items: PENGARUH KESIAPAN ORGANISASI DAN PERUBAHAN STRUKTUR ORGANISASI TERHADAP KINERJA UMKM DENGAN TRANSFORMASI DIGITAL SEBAGAI VARIABEL MEDIASI PADA UMKM KULINER DI CIKARANG BARAT
items: DAMPAK HILIRISASI NIKEL TERHADAP NILAI TAMBAH EKSPOR DANPERTUMBUHAN EKONOMI INDONESIA
items: EKSPLORASI STRATEGI PENGEMBANGAN USAHA WISATA DESA MENGGUNAKAN ANALISIS SWOT PADA ORANZ MINI WATERBOOM DESA MENDALA, KECAMATAN SIRAMPOG, KABUPATEN BREBES
items: ANALISIS STRATEGI PENGEMBANGAN USAHA UMKM KEDAI KOPI IBOE MENGGUNAKAN GENERAL MATRIX
items: ZHARBY : PLATFORM BERBASIS WEBSITE UNTUK MENINGKATKAN PENJUALAN KAUS
items: PENGARUH MANAJEMEN GREEN WAKAF DALAM PROGRAM GREENHOUSE MELON HIDROPONIK "STUDI KASUS : PROGRAM DI DAERAH PURWOJATI LAZIZMU BANYUMAS"
items: ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS
items: ANALISIS KINERJA UMKM DENGAN PENDEKATAN BALANCED SCORECARD: STUDI PADA TWISTEA INDONESIA PURWOKERTO
items: PENGARUH PENGGUNAAN DOMPET DIGITAL TERHADAP PERILAKU KONSUMTIF MAHASISWA
items: PENGARUH PENGGUNAAN SUMBER DAYA AIR DAN JUMLAH HARI KERJA TERHADAP BIAYA ENERGI LISTRIK DI DINAS PUPR PERA PROVINSI KALIMANTAN TIMUR
items: PLATFORM LAYANAN PENGANTARAN MAKANAN DAN JASA TRANSPORTASI BERBASIS WEBSITE
items: ANALISIS MANAJEMEN OPERASIONAL DALAM PROGRAM JEMPUT ZAKAT DI LAZNAS AL IRSYAD PURWOKERTO
items: TRANSFORMASI PROSPEK KERJA LULUSAN PENDIDIKAN DASAR MELALUI EDUPRENEURSHIP DI TENGAH REFORMASI TENAGA PENDIDIK
items: ANALISIS PERAN DAN KONTRIBUSI UMKM DALAM MENINGKATKAN PDRB DAN PERTUMBUHAN EKONOMI DI PROVINSI SUMATERA SELATAN
items: OPTIMALISASI KONTEN PEMASARAN SEBAGAI STRATEGI MENINGKATKAN KEPUTUSAN PEMBELIAN DI E-COMMERCE: STUDI KASUS GLOGLOWING SKINCARE
items: DETERMINAN PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR): SYSTEMATIC LITERATURE REVIEW PERIODE 2023-2026
items: STRATEGI PENGEMBANGAN KOPERASI DI ERA DIGITAL
items: PERAN MANAJEMEN DAN TATA KELOLA KOPERASI DALAM MENDUKUNG PERKEMBANGAN UMKM DI KOTA PASURUAN
items: IMPLEMENTASI APLIKASI GORESTAN UNTUK PENGURANGAN FOOD WASTE DI RESTAURANT DAN TOKO MAKANAN
items: KONTRIBUSI KOPERASI DAN UMKM DALAM MENDORONG PERTUMBUHAN EKONOMI INDONESIA

IMPLEMENTASI PROSES PENYEWAAN DAN PENGIRIMAN BARANG MELALUI WEBSITE KERENT
type: item
description: The rapid development of information technology has significantly transformed the rental industry, particularly in the electronics sector. One sector that has undergone a major transformation is the rental industry, particularly electronics. With higher demand for electronic devices and lower frequency of usage, the option to rent has become increasingly attractive. However, the manual process of renting electronic goods is often faced with various obstacles. Complex inventory management, manual transaction processes, and lack of information transparency are some of the common challenges. This can lead to customer dissatisfaction, low operational efficiency, and difficulty in finding accurate information. To overcome these challenges, a website-based “Kerent” was established that is expected to help solve problems related to the rental process. By utilizing technology, it is expected to improve operational efficiency, provide a better customer experience, and increase customer trust. The implementation of the "Kerent" platform is expected to improve the effectiveness of goods rental and delivery processes.
subject: Articles
  topic: section
subject: Goods Rental
  topic: keywords
subject: Website
  topic: keywords
subject: Borrower
  topic: keywords
subject: Renter
  topic: keywords
subject: Rental
  topic: keywords
creator: Elizabeth Fiona Agnesia
creator: Lukman Abdul Azizul Hakim
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-21
publication date: 2026-07-21
starting page: 01
ending page: 13
doi: 10.69714/1y6g8z24

KETERKAITAN MELEMAHNYA RUPIAH TERHADAP KONFLIK GEOPOLITIK: STUDI DAMPAK DI WILAYAH TIMUR TENGAH
type: item
description: The rupiah's exchange rate against the U.S. dollar has experienced significant fluctuations driven by various global economic and political factors. One of the key contributing factors is geopolitical conflict in the Middle East, which has caused widespread global economic instability and disproportionately affected developing countries, including Indonesia. This study analyzes the relationship between the weakening of the rupiah and Middle East geopolitical conflicts. It further examines their broader impact on Indonesia's economic conditions, based on a qualitative literature review of journals, scientific articles, and news sources from 2021 to 2026, a period marked by significant escalation of Middle East conflicts. The results indicate that this relationship occurs through three main transmission channels. Through the energy channel, conflicts disrupted global oil supplies, particularly through threats to close the Strait of Hormuz, leading to rising crude oil prices and increasing Indonesia's energy import burden. Through the capital flow channel, heightened geopolitical risk prompted global investors to shift their assets toward safer instruments such as the U.S. dollar and gold, thereby pressuring the rupiah's exchange rate. Through the international trade channel, geopolitical tensions disrupted global supply chains, particularly in the energy and strategic industrial sectors, further intensifying domestic economic pressure. This phenomenon was evident in the sharp decline of the Jakarta Composite Index and the rupiah's depreciation to a new psychological threshold amid Iran-Israel tensions, followed by its recovery after the United States-Iran peace agreement. The study concludes that rupiah stability is determined not only by domestic factors but is also significantly influenced by global geopolitical dynamics, necessitating adaptive economic resilience and diplomatic strategies.
subject: Articles
  topic: section
subject: geopolitics
  topic: keywords
subject: rupiah exchange rate
  topic: keywords
subject: inflation
  topic: keywords
subject: Middle East conflict
  topic: keywords
creator: Ainnaya Ardyanti Putri
creator: Fayza Safana Fitria
creator: Rindi Cahya Mustika Ayu
creator: Arman Hadid
creator: Muhammad Naufal Arzaq
creator: Suryo Ediyono
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-17
publication date: 2026-07-17
starting page: 87
ending page: 95
doi: 10.69714/8tndt381

PENGARUH PERSEPSI, MOTIVASI, MINAT, DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPUTUSAN MAHASISWA BERKARIR DIBIDANG PERPAJAKAN PADA MAHASISWA AKUNTANSI UNIVERSITAS WIJAYA KUSUMA SURABAYA
type: item
description: This study aims to analyze the influence of perception, motivation, interest, and tax knowledge on students' decisions to pursue careers in the taxation field among Accounting Study Program students at Wijaya Kusuma University Surabaya. The study employed a quantitative approach using a survey method by distributing questionnaires to students from the 2023 and 2024 cohorts who had completed taxation courses. The sampling technique used was purposive sampling, resulting in a total of 75 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that motivation and tax knowledge have a positive and significant effect on students' decisions to pursue careers in taxation. Meanwhile, perception and interest have a positive but statistically insignificant effect on career decisions in the taxation field. These findings suggest that students' internal motivation and adequate tax knowledge are the main factors influencing career decisions in the taxation sector. This study provides implications for higher education institutions to improve the quality of taxation learning and to provide programs that can enhance students' motivation to pursue careers in taxation.
subject: Articles
  topic: section
subject: perception
  topic: keywords
subject: motivation
  topic: keywords
subject: interest
  topic: keywords
subject: tax knowledge
  topic: keywords
subject: career decision
  topic: keywords
subject: taxation
  topic: keywords
creator: Uzlifa Musarrofi
creator: Iman Karyadi
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-13
publication date: 2026-07-13
starting page: 63
ending page: 72
doi: 10.69714/d9yjbg39

INTERACTIVE WEBSITE-BASED SALES INFORMATION SYSTEM FOR THE UNFORMAL FASHION BRAND USING MIDTRANS
type: item
description: Developments in the fashion industry are driving businesses to leverage digital technology to improve sales effectiveness and the customer experience. This study aims to design a prototype of a website-based sales information system for the Unformal brand, integrating the Midtrans payment gateway and product customization features. The study employed a qualitative descriptive approach through observation, documentation, and the distribution of questionnaires to 41 respondents as the basis for system requirements analysis. The website prototype was designed using Figma based on the results of STP and SWOT analyses. The results showed that 51% of respondents were interested in using the product customization feature, 63% believed that digital payment integration simplifies transactions, and 78% were interested in promotional programs. The resulting prototype includes the Register, Login, Home, Shop, Custom, Checkout, and Payment pages. This system design is expected to serve as a reference for developing a more integrated sales website and supporting the digitization of business processes for the Unformal brand.
subject: Articles
  topic: section
subject: Information System
  topic: keywords
subject: Sales Website
  topic: keywords
subject: Midtrans
  topic: keywords
subject: Product Customization
  topic: keywords
subject: E-commerce
  topic: keywords
subject: Unformal
  topic: keywords
creator: Muhammad Nurdiansyah
creator: Sri Nuryani Pujiastuti
creator: Rahma Hanum
creator: Nava Gia Ginasta
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-14
publication date: 2026-07-14
starting page: 73
ending page: 86
doi: 10.69714/jrn6rx67

PERANCANGAN DAN IMPLEMENTASI WEBSITE PENDAFTARAN PASIEN THERAPY CENTER AKU BISA PEKANBARU
type: item
description: This report discusses the Integration II project titled "Design and Implementation of the Aku Bisa Pekanbaru Therapy Center Patient Registration Website." Aku Bisa Pekanbaru is a Therapy Center for children with special needs. However, the manual registration system currently in use leads to long queues and extended waiting times. To address this issue, a web-based registration system was developed, allowing parents to register their children online without needing to visit the center in person. The website is also equipped with an online payment system using Midtrans as the payment gateway, enabling secure and convenient transactions. The system development process includes requirements analysis, user interface design, feature implementation, and testing to ensure functionality and security. The results of this project indicate that the developed website enhances the efficiency of therapy services, accelerates the registration and payment process, and provides comprehensive information about available services. Additionally, the utilization of this website helps expand marketing reach and strengthens the credibility of Aku Bisa Pekanbaru as a professional and trusted Therapy Center in the community.
subject: Articles
  topic: section
subject: Registration Website
  topic: keywords
subject: Therapy Center
  topic: keywords
subject: Aku Bisa Pekanbaru
  topic: keywords
subject: Payment Gateway
  topic: keywords
subject: Midtrans
  topic: keywords
subject: Therapy Services
  topic: keywords
creator: Indi Sabila
creator: Rahma Hanum
creator: Muhammad Firjatullah Akhbar
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-08
publication date: 2026-07-08
starting page: 41
ending page: 62
doi: 10.69714/txq8v093

IMPLEMENTASI STRATEGI PEMASARAN MELALUI WEBSITE SCALECRAFTERS UNTUK PRODUK DIORAMA
type: item
description: Limited market reach, promotional capital, and distribution barriers are the main constraints for diorama artisans. This study aims to develop ScaleCrafters, an e-commerce platform designed to enhance product visibility and operational efficiency through digital marketing strategies. The research method includes user needs analysis, web-based system design, and the implementation of integrated digital marketing strategies, including SEO, social media marketing, and User Experience (UX) optimization. This platform facilitates online transactions and product customization between artisans and consumers. The results indicate that ScaleCrafters effectively expands market penetration, reduces marketing costs, and optimizes sales management for the diorama craft industry sustainably.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: E-Commerce
  topic: keywords
subject: Diorama Artisans
  topic: keywords
subject: Customization
  topic: keywords
subject: Website
  topic: keywords
creator: Fiska Dewi
creator: Ahmad Nouval Riant
creator: Lukman Abdul Azizul Hakim
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-07
publication date: 2026-07-07
starting page: 28
ending page: 40
doi: 10.69714/smfke253

PERANCANGAN UI/UX WEBSITE FURLOVE UNTUK MENGOPTIMALKAN KEMUDAHAN PEMESANAN JASA PERAWATAN HEWAN PELIHARAAN
type: item
description: The UI/UX design of the FurLove website aims to optimize the ease of booking pet care services, addressing common problems such as lack of transparent information and complicated processes on the service booking platform. This study uses the Design Thinking method, including the stages of Empathize, Define, Ideate, Prototype, and Test. The Empathize stage involves distributing questionnaires to 17 respondents to identify pain points such as difficulty finding information and making reservations. In the Define stage, 10 features were tested using the KANO method to prioritize user needs. The "Login/Register" feature is categorized as Must-be, while Home, About Us, Our Services, Consultation, Booking, User Profile, Booking History, Orders, and Logout are One-dimensional. The Ideate stage produces solutions such as online booking and notification systems, visualized through user flow. The prototype was developed using Figma, including the homepage, register/login, user dashboard, services, and booking. Quantitative evaluation with the System Usability Scale (SUS) was conducted with 17 respondents. The results showed an overall average score of 71.39, placing the FurLove website in the "Good" usability category. The score breakdown shows an average Learnability Subscore of 54.17 and an average Usability Subscore of 75.69. Based on gender, male respondents gave an average Overall SUS Score of 64.17, and female respondents gave an average of 75. These scores indicate the system is easy to use, efficient, and enjoyable, although there is variation between genders. Iterative improvements based on user feedback also contributed to the optimal usability scores. This research contributes practically to the development of service platforms in Indonesia by providing a measurable, user-centered design framework.
subject: Articles
  topic: section
subject: Booking Online
  topic: keywords
subject: Design Thinking
  topic: keywords
subject: UI/UX Design
  topic: keywords
subject: Pet Care
  topic: keywords
subject: System Usability Scale
  topic: keywords
creator: Rani Artika Sari
creator: Fitra Zaelani
creator: Aisyah Nushrah Diniyyati
creator: Sari Armiati
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-02
publication date: 2026-07-02
starting page: 15
ending page: 27
doi: 10.69714/7jkdz707

DETERMINASI TINGKAT PENGANGGURAN TERBUKA (TPT) DI INDONESIA: ANALISIS DATA PANEL 34 PROVINSI TAHUN 2015-2024
type: item
description: Unemployment remains one of the major labor market issues in Indonesia, particularly amid the demographic bonus that has increased the proportion of the working-age population. Without adequate job creation, this condition may intensify pressures in the labor market. This study aims to analyze the effects of regional government expenditure, investment, average years of schooling, provincial minimum wage, and the COVID-19 pandemic on the open unemployment rate in Indonesia. The study employs panel data from 34 provinces covering the period 2015–2024. Panel data regression analysis was conducted using the Common Effect Model, Fixed Effect Model, and Random Effect Model, with the best model selected through the Chow test and Hausman test. The results indicate that regional government expenditure with a two-year lag, average years of schooling, and the COVID-19 pandemic have a positive and significant effect on the open unemployment rate. Meanwhile, investment and the provincial minimum wage have a negative and significant effect on the open unemployment rate. These findings suggest that increased investment and appropriate wage policies can contribute to reducing unemployment, while the effectiveness of government expenditure and improvements in educational attainment need to be accompanied by expanded employment opportunities to prevent further increases in open unemployment.
subject: Articles
  topic: section
subject: open unemployment rate
  topic: keywords
subject: regional government expenditure
  topic: keywords
subject: investment
  topic: keywords
subject: average years of schooling
  topic: keywords
subject: provincial minimum wage
  topic: keywords
subject: COVID-19
  topic: keywords
subject: panel data
  topic: keywords
creator: Febrian Khansada Zainghani
creator: Ferry Hadiyanto
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
starting page: 06
ending page: 14
doi: 10.69714/tmrq7e48

IMPLEMENTASI DIGITAL MARKETING BERBASIS WEB UNTUK MENINGKATKAN PEMASARAN UMKM SNEEW
type: item
description: This study aims to implement website-based digital marketing for Sneew, a small and medium-sized enterprise (SME), to support marketing activities that previously relied on social media and word-of-mouth promotion. The research methods included needs analysis, website design and development, implementation of digital marketing strategies, and system testing using the Black Box Testing method. An initial survey was also conducted among 45 respondents to determine consumer preferences regarding the use of digital platforms. The results show that the website was successfully developed with features including a product catalog, online ordering, payments via Midtrans, and integrated transaction management. Testing results indicate that all major system features function in accordance with functional requirements. Furthermore, the majority of respondents expressed interest in using digital platforms during the purchasing process and considered online reputation when making decisions. The website’s implementation has the potential to expand marketing reach, improve access to product information, and support the competitiveness of Sneew’s SMEs in the digital era. Thus, website-based digital marketing can serve as an effective alternative marketing strategy for SMEs in supporting their business’s digital transformation.
subject: Articles
  topic: section
subject: Digital Marketing
  topic: keywords
subject: SMEs
  topic: keywords
subject: Website
  topic: keywords
subject: Online Marketing
  topic: keywords
subject: Business Strategy
  topic: keywords
creator: Nauro Cahya Kanthi
creator: Muhammad Amrulloh
creator: Lukman Abdul Azizul Hakim
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-29
publication date: 2026-06-29
starting page: 01
ending page: 05
doi: 10.69714/yh60tc92

PENGUATAN IDENTITAS DIGITAL DAN STRATEGI PROMOSI UMKM MELALUI PEMBUATAN QR CODE, PENDAFTARAN GOOGLE MAPS, DAN BANNER USAHA DI LINGKUNGAN II KELURAHAN SUKARAME BARU
type: item
description: Digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to establish a clear business identity and an integrated promotional strategy. Field observations conducted in Lingkungan II, Sukarame Baru Village, revealed that a number of MSME operators had not yet developed visual identity banners and had not registered their businesses on digital platforms such as Google Maps, resulting in limited visibility and marketing reach. This Community Service (PKM) activity aims to strengthen the digital identity of MSMEs and enhance the effectiveness of their promotional efforts through the creation of banners, QR Codes, and digital business location registration. The method employed was a participatory action approach, encompassing the stages of observation, planning, implementation, and evaluation carried out in collaboration with business operators. The results indicated a success rate of 90%, marked by improved business accessibility, greater ease for consumers in locating businesses, and an increased understanding among MSME operators of the importance of integrating offline and digital promotion. This program demonstrates that targeted strengthening of visual and digital identity is capable of sustainably improving the competitiveness of MSMEs in the digital economy era.
subject: Articles
  topic: section
subject: Entrepreneurship development
  topic: keywords
subject: cooperatives
  topic: keywords
subject: creative industry
  topic: keywords
subject: self-reliant MSMEs
  topic: keywords
creator: Siti Afifah Azzahra
creator: Nayla Yuri Natasya
creator: Melanda Cahya Aqila
creator: Rade Sidauruk
creator: Vidia Tri Astuti
creator: Muhammad Fadzry
creator: Aldiva Mukhsin
creator: Dwi Nugroho
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
starting page: 128
ending page: 132
doi: 10.69714/ypr7mg16

PENGARUH KESIAPAN ORGANISASI DAN PERUBAHAN STRUKTUR ORGANISASI TERHADAP KINERJA UMKM DENGAN TRANSFORMASI DIGITAL SEBAGAI VARIABEL MEDIASI PADA UMKM KULINER DI CIKARANG BARAT
type: item
description: This study aims to examine the impact of organizational readiness and changes in organizational structure on the performance of culinary SMEs in West Cikarang, with digital transformation as a mediating variable. This study employs a quantitative approach, using a questionnaire distributed to 100 respondents, including owners and employees of culinary SMEs, as the data collection method. Sampling was conducted using random selection, and data analysis employed the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method via the SmartPLS software. The findings of this study indicate that organizational readiness has a positive and significant impact on digital transformation, as do changes in organizational structure, which also contribute positively and significantly to digital transformation. Furthermore, digital transformation was found to have a positive and significant impact on SME performance. However, no significant direct influence of organizational readiness or organizational structural changes on performance was found. Moreover, digital transformation can serve as a mediator between organizational readiness, organizational structural changes, and SME performance. These results confirm that improving the performance of culinary SMEs is more effectively achieved through strengthening digital transformation supported by organizational readiness and a flexible organizational structure.
subject: Articles
  topic: section
subject: Organizational Readiness
  topic: keywords
subject: Organizational Restructuring
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: SME Performance
  topic: keywords
subject: Food and Beverage SMEs
  topic: keywords
creator: Rani Indriani
creator: Siti Aswah
creator: Helga Betty Deviyanti
creator: Mohammad Mozart
creator: Aulia Ananta Nurrochim
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-19
publication date: 2026-06-19
starting page: 116
ending page: 127
doi: 10.69714/thd43b69

DAMPAK HILIRISASI NIKEL TERHADAP NILAI TAMBAH EKSPOR DANPERTUMBUHAN EKONOMI INDONESIA
type: item
description: Indonesia’s ban on raw nickel ore exports since January 2020has brought about significant structural changes to address the risks of the resource curse and commodity price volatility. This study analyzes the impact of the nickel downstream policy on the added value of Indonesian exports and economic growth. The method used is a descriptive quantitative approach, supported by qualitative analysis through document research. The data consist of secondary time series data for the period 2015–2024, which are analyzed using trend and comparative techniques (comparison of the period before downstreaming (2015–2019) and the period after (2020–2024)). The results show that downstreaming has succeeded in exponentially increasing the export value of nickel products (HS 75) to USD 8 billion in 2024 (a fivefold increase compared to 2015) and in bringing about a substantial increase in the export of iron and steel (HS 72). This policy has also triggered broad multiplier effects on the economy, as evidenced by investments of 13.8 billion dollar in the smelter sector, the creation of 120,000 new jobs, and an increase in non-tax state revenues. Despite the positive impact on post-pandemic GDP growth of more than 5%, implementation in the downstream sector still faces structural challenges, including the European Union lawsuit at the WTO, the dominance of Chinese investment, dependence on coal energy, and the limited mastery of advanced technologies by the local workforce, such as High-Pressure Acid leaching (HPAL). This study recommends the diversifying investments, accelerating the transition to green energy in the smelter sector, and strengthening domestic technology transfer.
subject: Articles
  topic: section
subject: Nickel Downstreaming
  topic: keywords
subject: Export Value-Added
  topic: keywords
subject: Economic Growth
  topic: keywords
subject: Multiplier Effect
  topic: keywords
creator: Zulfikar Alkindi
creator: Muhamad Rasya Al Rasyid
creator: Dijan Rahajuni
creator: Oki Anggraeni
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-19
publication date: 2026-06-19
starting page: 108
ending page: 115
doi: 10.69714/xm1f1q87

EKSPLORASI STRATEGI PENGEMBANGAN USAHA WISATA DESA MENGGUNAKAN ANALISIS SWOT PADA ORANZ MINI WATERBOOM DESA MENDALA, KECAMATAN SIRAMPOG, KABUPATEN BREBES
type: item
description: This study aims to explore and formulate village tourism business development strategies using SWOT analysis at Oranz Mini Waterboom, Mendala Village, Sirampog District, Brebes Regency. The research gap lies in the limited empirical studies on SWOT-based development strategies for rural swimming pool tourism that integrate village tourism sustainability theory in peri-urban areas of Central Java. This study employed a descriptive qualitative approach with a single case study design. Data were collected through observation, in-depth interviews with seven informants, and documentation. The SWOT analysis yielded an IFAS score of 4.08 and an EFAS score of 4.23, positioning the business in Quadrant I (Growth Strategy), indicating potential for aggressive growth. Key strengths include natural mountain spring water, affordable pricing, and diverse attractions, supported by opportunities in family recreational tourism trends and digital promotion. The SWOT matrix produced 13 alternative strategies divided into SO, WO, ST, and WT strategies. Priority strategies include strengthening digital branding via Tiktok and Instagram, developing family tourism packages, and collaborating with BUMDes for facility improvement and management professionalism. This research contributes as an empirical reference for developing village tourism based on local potential in Indonesia.
subject: Articles
  topic: section
subject: SWOT Analysis
  topic: keywords
subject: Development Strategy
  topic: keywords
subject: Village Tourism
  topic: keywords
subject: Oranz Mini Waterboom
  topic: keywords
subject: Tourism Sustainability
  topic: keywords
creator: Alfi Jauza Nabila
creator: Elliv Hidayatul Lailiyah
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-17
publication date: 2026-06-17
starting page: 98
ending page: 107
doi: 10.69714/kj13nd20

ANALISIS STRATEGI PENGEMBANGAN USAHA UMKM KEDAI KOPI IBOE MENGGUNAKAN GENERAL MATRIX
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and creating employment opportunities. However, the development of MSMEs often faces various challenges, especially in determining appropriate business strategies to compete in an increasingly competitive market. Therefore, a strategic analysis is needed to determine the position and development strategy of a business. This study aims to analyze the business strategy of Kedai Kopi Iboe using the General Electric (GE) Matrix approach. This research uses a descriptive qualitative method with data collected through observation and literature study. The analysis was conducted by assessing two main dimensions, namely industry attractiveness and business strength. The results show that Kedai Kopi Iboe has a high industry attractiveness score and strong business capability. Based on the General Matrix analysis, the position of Kedai Kopi Iboe is in the Grow and Build quadrant. This position indicates that the business has significant opportunities for growth and development. Therefore, the strategies that can be implemented include market penetration, product innovation, strengthening digital promotion, and expanding cooperation with local communities.
subject: Articles
  topic: section
subject: MSMEs
  topic: keywords
subject: Business Strategy
  topic: keywords
subject: General Matrix
  topic: keywords
subject: Kedai Kopi Iboe
  topic: keywords
creator: Dea Novita Sari
creator: Nurma Febi Ari Santi
creator: Yoiz Shofwa Shafrani
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-14
publication date: 2026-06-14
starting page: 49
ending page: 60
doi: 10.69714/ra9ez833

ZHARBY : PLATFORM BERBASIS WEBSITE UNTUK MENINGKATKAN PENJUALAN KAUS
type: item
description: This study develops Zharby, a website-based platform designed to support the digitalization of the garment industry and enhance T-shirt sales. Many SMEs in this sector have yet to fully utilize digital technology, despite digital transformation being crucial for business efficiency. This research analyzes the challenges in garment marketing and sales, explains the concept and functions of Zharby, and provides recommendations for its implementation. The methodology includes STP analysis, system design using ERD and flowcharts, and black-box testing. The findings indicate that Zharby effectively improves marketing, brand visibility, and order and production management. The platform features a product catalog, ordering system, online payment integration, and inventory management, supporting the needs of modern garment businesses.
subject: Articles
  topic: section
subject: Influencer marketing
  topic: keywords
subject: digital platform
  topic: keywords
subject: web development
  topic: keywords
subject: PHP
  topic: keywords
subject: React.js
  topic: keywords
subject: digital marketing
  topic: keywords
subject: brand credibility
  topic: keywords
subject: brand exposure
  topic: keywords
creator: Alia Mega Putri
creator: Wildan Azis
creator: Yohanes Casmadi
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
starting page: 85
ending page: 97
doi: 10.69714/etjfmr47

PENGARUH MANAJEMEN GREEN WAKAF DALAM PROGRAM GREENHOUSE MELON HIDROPONIK "STUDI KASUS : PROGRAM DI DAERAH PURWOJATI LAZIZMU BANYUMAS"
type: item
description: This study analyzes the influence of Green Waqf management on the success of the hydroponic melon greenhouse program in the Purwojati area, managed by LAZISMU Banyumas. This is due to the problem of low agricultural productivity due to dependence on conventional climates and limited capital for local farmers. Using qualitative methods with a library research approach, secondary data was processed through financial feasibility analysis “Revenue Cost Ratio” and literature synthesis to measure the impact of waqf management variables on production efficiency. The results show that the integration of Green Waqf instruments significantly mitigates the high investment risk in hydroponic technology. Standardized productive asset management has been shown to increase the cropping index by up threefold within a year and stabilize farmer incomes. A discussion of the literature confirms that through professional waqf governance, this program is able to support the sustainability of productive agricultural activities while increasing the economic capacity of the beneficiary communities. The program also has the potential to encourage the economic transformation of the community towards better independence through the productive and sustainable management of waqf assets.
subject: Articles
  topic: section
subject: Green Waqf
  topic: keywords
subject: Waqf Management
  topic: keywords
subject: Hydroponic Melon
  topic: keywords
subject: Economic Feasibility
  topic: keywords
creator: Anwar Hanifudin
creator: Galih Setiadi
creator: Trehandyan Bena Pradipa
creator: Mahardhika Cipta Raharja
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
starting page: 68
ending page: 75
doi: 10.69714/a7xag964

ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS
type: item
description: Micro, small, and medium enterprises (MSMEs) have an important role in supporting the economy, especially in creating employment opportunities and improving community welfare. However, MSMEs still face various challenges, particularly in the aspects of human resources and business legality, which may affect business sustainability. This study aims to analyze the business feasibility of UMKM WM MIROSO Bu Warman banyubiru by focusing on human resource and business legality aspects. This study used a descriptive qualitative approach. Data were obtained through interviews with business owners and employees, questionnaires to customers, and direct observation of business activities. The results showed that the human resource aspect was considered quite good. The number of employees was sufficient to support operational activities, employees had adequate skills, and the quality of service provided was considered good by customers in terms of responsiveness, assurance, and empathy. Nevertheless, there were still several shortcomings, such as occasional service errors and less optimal cleanliness conditions. In terms of business legality, the business already possessed a halal certificate but had not yet obtained a Business Identification Number (NIB) and other business permits. Overall, the business was considered feasible to operate and develop because it had adequate human resources and service quality. However, improvements were still needed in terms of cleanliness, service accuracy, and completion of business legality to support sustainable business development
subject: Articles
  topic: section
subject: business feasibility
  topic: keywords
subject: Human Resources
  topic: keywords
subject: Service quality
  topic: keywords
subject: business legality
  topic: keywords
subject: MSMEs
  topic: keywords
creator: Fa'iza Annisa Salsabila
creator: Khoirotun Nadhiroh
creator: Sania Camilia Putri
creator: Mokhammad Khukaim Barkhowa
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
starting page: 61
ending page: 67
doi: 10.69714/bkghce36

ANALISIS KINERJA UMKM DENGAN PENDEKATAN BALANCED SCORECARD: STUDI PADA TWISTEA INDONESIA PURWOKERTO
type: item
description: This study aims to analyze the performance of Twistea Indonesia Purwokerto using the Balanced Scorecard approach. This study uses a descriptive qualitative method with data collected through interviews and observations. The analysis is conducted based on four Balanced Scorecard perspectives, namely the financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The results show that Twistea Indonesia Purwokerto has relatively good business performance, reflected in increased sales and revenue, positive customer responses, effective operational processes and product innovation, as well as solid teamwork and effective employee training. It can be concluded that the Balanced Scorecard provides a comprehensive framework for evaluating business performance and supports MSME development in facing business competition.
subject: Articles
  topic: section
subject: MSMEs
  topic: keywords
subject: Balanced Scorecard
  topic: keywords
subject: Business Performance
  topic: keywords
subject: Business Strategy
  topic: keywords
creator: D. Inka Aprilia
creator: Lutfiyah Wahyu Sani
creator: Safira Kamilah Abdillah
creator: Yoiz Shofwa Shafrani
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-09
publication date: 2026-06-09
starting page: 34
ending page: 42
doi: 10.69714/nhk81h83

PENGARUH PENGGUNAAN DOMPET DIGITAL TERHADAP PERILAKU KONSUMTIF MAHASISWA
type: item
description: This study aims to determine the effect of the use of digital wallets on student consumptive behavior. The study used a quantitative approach with causal Associative Design and survey methods through the distribution of questionnaires to 50 students. The results showed that the use of digital wallets affect the increase in consumptive behavior, especially in the aspect of impulsive purchases and weak control over spending. ShopeePay is the most dominant platform used (72%), followed by GoPay (52%), DANA (46%), and OVO (12%). The magnitude of the influence of digital wallets on consumptive behavior varies depending on the characteristics of the respondents, the platforms used and the aspects studied. Therefore, this study recommends increasing digital financial literacy for students to be able to take advantage of the convenience of digital wallets without getting stuck in excessive spending habits
subject: Articles
  topic: section
subject: Digital wallet
  topic: keywords
subject: Consumptive behavior
  topic: keywords
subject: Students
  topic: keywords
subject: Impulsive buying
  topic: keywords
subject: Digital financial literacy
  topic: keywords
creator: Chelsea Nayla Putri
creator: Rafeyfa Najla Mutia
creator: Pamella Dinda Azzahra
creator: Edward Barito Panimba
creator: Annisa Ayu Syafira
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-10
publication date: 2026-06-10
starting page: 43
ending page: 48
doi: 10.69714/xt7pbf76

PENGARUH PENGGUNAAN SUMBER DAYA AIR DAN JUMLAH HARI KERJA TERHADAP BIAYA ENERGI LISTRIK DI DINAS PUPR PERA PROVINSI KALIMANTAN TIMUR
type: item
description: The purpose of this study is to analyze how water usage and the number of working days affect electricity costs at the Public Works and Public Housing Office (PUPR PERA) of East Kalimantan Province. Water usage and the number of working days were used as independent variables, while electricity cost was used as the dependent variable. This study uses multiple linear regression analysis. The results indicate that although electricity costs have a positive relationship with water usage and the number of working days, their effects are not significant at the 5% significance level. The main conclusion of this study is that electricity costs are more strongly influenced by the use of dominant electrical equipment, such as air conditioners, computers, and lighting. This study provides a new perspective by examining the relationship between office operational factors and energy consumption. The method provides a better understanding of the components affecting electricity costs in government offices. The findings suggest that energy management policies in government offices should place greater emphasis on the use of electrical equipment and energy efficiency. Future studies should identify other factors to identify other factors that may have a more significant influence on electricity costs
subject: Articles
  topic: section
subject: energy efficiency
  topic: keywords
subject: electricity cost
  topic: keywords
subject: water resource usage
  topic: keywords
subject: number of working days
  topic: keywords
creator: Nazwa Aulia
creator: Indra Maulana
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-25
publication date: 2026-05-25
starting page: 24
ending page: 33
doi: 10.69714/d90ybg64

PLATFORM LAYANAN PENGANTARAN MAKANAN DAN JASA TRANSPORTASI BERBASIS WEBSITE
type: item
description: An integrated service platform that provides food delivery and transportation services with a website concept is a promising solution to meet the needs of a practical and efficient modern lifestyle. The research aims to design and develop a responsive and user-friendly website-based platform, so that users can easily access both services through a single centralized gateway. The platform also provides cash payments. By implementing a modern and responsive website concept, it is expected to provide optimum user experience, increase efficiency, and be an integrated solution for food delivery and transportation needs in one system
subject: Articles
  topic: section
subject: Integrated Service
  topic: keywords
subject: Food Delivery
  topic: keywords
subject: Transportation Services
  topic: keywords
subject: Responsive Website
  topic: keywords
creator: Nailah Salsabila
creator: Jose Elio Parhusip
creator: Y. Casmadi
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 07
ending page: 16
doi: 10.69714/z75qzm68

ANALISIS MANAJEMEN OPERASIONAL DALAM PROGRAM JEMPUT ZAKAT DI LAZNAS AL IRSYAD PURWOKERTO
type: item
description: This study aims to analyze the operational management of the zakat pick-up service program at LAZNAS Al Irsyad Purwokerto as a direct service-based strategy for zakat collection. The background of this study is based on the collection of zakat which is still suboptimal compared to its potential, highlighting the need for more effective and responsive service innovations. This research employs a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observation, and documentation involving institutional managers, field officers, and muzakki. Data analysis was conducted using the Miles and Huberman model, including data reduction, data display, and conclusion drawing, while validity was ensured through triangulation and member checking. The findings indicate that the operational management of the zakat pick-up program has been implemented through systematic planning, execution, and evaluation stages. However, several challenges remain, including limitations in human resources, service coverage, and operational efficiency. The program has proven to enhance convenience for muzakki and increase trust in the institution, thereby contributing to improved zakat collection. This study contributes to the development of operational management in zakat institutions, particularly in direct service-based collection strategies and for improving service effectiveness of zakat institutions.
subject: Articles
  topic: section
subject: operational management
  topic: keywords
subject: zakat pick-up service
  topic: keywords
subject: zakat collection
  topic: keywords
subject: donor service
  topic: keywords
creator: Difa Anggry Fardiana
creator: Hilmi Romadon
creator: Kaila Raihannisa
creator: Mahardhika Cipta Raharja
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-25
publication date: 2026-05-25
starting page: 17
ending page: 23
doi: 10.69714/kxajmb17

TRANSFORMASI PROSPEK KERJA LULUSAN PENDIDIKAN DASAR MELALUI EDUPRENEURSHIP DI TENGAH REFORMASI TENAGA PENDIDIK
type: item
description: The world of work in the education sector has undergone significant changes due to teacher reform and the development of digital technology. The policy of structuring honorary workers and the ASN-based and PPPK-based teacher recruitment system has increased job competition for elementary education graduates. These conditions have encouraged education graduates to adapt and seek alternative career development outside the formal teaching profession. This study aims to analyze the transformation of job prospects for elementary education graduates towards edupreneurship amidst the teacher reform. The study used a literature review method by reviewing various scientific journals, books, and relevant documents published between 2018 and 2025. Data were collected through academic source searches and analyzed using qualitative descriptive techniques. The results show that the development of digital technology opens new opportunities for elementary education graduates to develop careers based on educational entrepreneurship, such as developing digital learning media, online tutors, educational content creators, and digital platform-based educational businesses. In addition, digital literacy, creativity, communication, and entrepreneurial skills are important competencies in facing the changing world of education. This study concludes that edupreneurship can be a strategic alternative for career development that is relevant for elementary education graduates in addressing the limitations of formal employment opportunities and supporting economic independence in the digital era.
subject: Articles
  topic: section
subject: edupreneurship
  topic: keywords
subject: elementary education graduates
  topic: keywords
subject: career prospects
  topic: keywords
subject: educational staff reform
  topic: keywords
subject: digital literacy
  topic: keywords
creator: Alya Nadiastuti
creator: Bagas Muktinasrowi
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
starting page: 76
ending page: 84
doi: 10.69714/q0atfm11

ANALISIS PERAN DAN KONTRIBUSI UMKM DALAM MENINGKATKAN PDRB DAN PERTUMBUHAN EKONOMI DI PROVINSI SUMATERA SELATAN
type: item
description: This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in increasing Gross Regional Domestic Product (GRDP) and economic growth in South Sumatra Province. The method used in this research is a descriptive quantitative approach utilizing secondary time series data from 2022 to 2024 obtained from the Central Bureau of Statistics (BPS) of South Sumatra Province, supported by a literature review. Data analysis techniques include trend analysis, data classification, and interpretation of the contribution of MSME-dominated sectors to Gross Regional Domestic Product (GRDP). The results show that sectors dominated by MSMEs, such as accommodation and food service activities, manufacturing, and information and communication, have a significant contribution to regional economic growth. The accommodation and food service sector is the highest contributor despite experiencing a declining trend over the years, while the information and communication sector shows a significant increase in 2024. Overall, economic growth in South Sumatra has fluctuated but continues to show a positive trend with recovery in several key sectors. Thus, MSMEs are proven to play a strategic role in driving regional economic growth through job creation, increasing community income, and strengthening the local economic structure.
subject: Articles
  topic: section
subject: MSMEs
  topic: keywords
subject: GRDP
  topic: keywords
subject: Economic Growth
  topic: keywords
subject: South Sumatra
  topic: keywords
creator: Risah Risah
creator: Cia Lesta Ega
creator: Gustina Masitoh
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-10
publication date: 2026-07-10
starting page: 133
ending page: 138
doi: 10.69714/z5ggv239

OPTIMALISASI KONTEN PEMASARAN SEBAGAI STRATEGI MENINGKATKAN KEPUTUSAN PEMBELIAN DI E-COMMERCE: STUDI KASUS GLOGLOWING SKINCARE
type: item
description: This study examines the optimization of digital marketing content as a strategy to enhance consumers’ purchase decisions on e-commerce platforms, using Gloglowing Skincare as the case study. Gloglowing Skincare is a local skincare brand based in Indramayu Regency, West Java, which markets its products through various digital platforms, including Shopee, TikTok Shop, and Instagram. Preliminary observations identified three main issues: (1) a lack of variation in internally managed marketing content, (2) limited use of original product photos in the e-commerce catalog, and (3) excessive reliance on influencer-generated content. Through a two-month internship program (July–August 2024), a series of strategic interventions were implemented, including the production of educational and promotional content, the creation of more than 20 professional product photos, and the development of a structured content calendar. The results indicate a significant positive impact: organically produced video content achieved over 473,000 views and 38,000 likes on TikTok without the support of paid advertising or influencers. These findings suggest that optimizing marketing content through internal production can effectively increase consumer engagement and directly drive purchase decisions. This study contributes to the practical understanding of content marketing strategies for small and medium enterprises (SMEs) in the beauty industry in the digital era.
subject: Articles
  topic: section
subject: content marketing
  topic: keywords
subject: e-commerce
  topic: keywords
subject: purchase decision
  topic: keywords
subject: skincare
  topic: keywords
subject: digital marketing
  topic: keywords
creator: Muhammad Amrulloh
creator: Supriady Supriady
creator: Rahma Hanum
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
starting page: 01
ending page: 06
doi: 10.69714/t8nvn480

DETERMINAN PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR): SYSTEMATIC LITERATURE REVIEW PERIODE 2023-2026
type: item
description: This study aims to analyze the determinants of Corporate Social Responsibility (CSR) disclosure using a Systematic Literature Review (SLR) approach for the period 2023–2026. CSR disclosure is an important indicator reflecting corporate transparency and accountability in economic, social, and environmental aspects. This study employs a descriptive qualitative approach using SLR methodology, which consists of planning, conducting, and reporting stages. The data were collected from 20 relevant scientific articles related to CSR disclosure determinants. The results indicate that firm size is as the most dominant and consistent factor influencing CSR disclosure, followed by profitability and leverage, which show inconsistent results. In addition, non-financial factors such as environmental performance, government regulations, audit committees, and media exposure also play a significant role in enhancing CSR disclosure. Meanwhile, variables such as liquidity, ownership structure, earnings management, and board of directors tend to have no significant effect. These findings suggest that CSR disclosure is influenced by a combination of internal and external factors and cannot be explained by a single variable.
subject: Articles
  topic: section
subject: Corporate Social Responsibility
  topic: keywords
subject: CSR Disclosure
  topic: keywords
subject: Systematic Literature Review
  topic: keywords
creator: Rizka Fajriana Fitri Prasetya
creator: Awaliyatu Khoirunnisa’
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-15
publication date: 2026-05-15
starting page: 98
ending page: 107
doi: 10.69714/hxk50f43

STRATEGI PENGEMBANGAN KOPERASI DI ERA DIGITAL
type: item
description: The rapid development of digital technology has changed the paradigm of the global economy and encouraged cooperatives to adapt in order to remain relevant and competitive. This article aims to formulate cooperative development strategies in the digital era through a technology-based transformation approach using qualitative methods through literature studies. The study results show that cooperative digitalization is a necessity to increase the efficiency, effectiveness, and transparency of the organization (Untoro et al., 2024, Parta: Jurnal Pengabdian Kepada Masyarakat, 4(2), 121–133). In addition, the priority of development strategy lies in the utilization of technology and innovation so that cooperatives can compete with digital-based businesses (Pradana & Husaein, 2023, Jurnal Ilmiah Media Sisfo, 17(1), 106–115). Digital transformation also requires strengthening organizational governance and technology-based internal control systems to minimize the risk of fraud (Mulyaningtyas & Wardana, 2025, Jurnal Ilmiah Akuntansi Indonesia, 10(2)). Thus, the development of cooperatives in the digital era requires the integration of technology utilization, improvement of “human resource (HR)” quality, and the implementation of good governance principles to support the sustainability of cooperatives
subject: Articles
  topic: section
subject: Cooperatives
  topic: keywords
subject: Development Strategy
  topic: keywords
subject: Digital Era
  topic: keywords
subject: Digitalization
  topic: keywords
subject: Good Governance
  topic: keywords
creator: Adik Ayu
creator: Ahmad Gianto
creator: Neza Aini Ariyanto
creator: Nurus Sobakh
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-18
publication date: 2026-05-18
starting page: 118
ending page: 120
doi: 10.69714/hba7j784

PERAN MANAJEMEN DAN TATA KELOLA KOPERASI DALAM MENDUKUNG PERKEMBANGAN UMKM DI KOTA PASURUAN
type: item
description: This study aims to examine the role of cooperative management and governance in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in Pasuruan City. MSMEs play a vital role particularly in the local economy but still face various challenges, such as limited capital, limited managerial capacity, and restricted market access. Cooperatives can provide a solution through sound and professional management. This study employs solely a qualitative descriptive method using a literature review approach, which involves collecting data from relevant journals, books, scientific articles, and official documents related to the research topic. The results indicate that well-managed cooperatives are capable of supporting MSMEs by providing access to capital, business training, marketing development, and business mentoring. However, several challenges remain, such as poor management quality, lack of transparency, and limited human resources. Therefore, improving cooperative governance is essential to support the sustainability and development of MSMEs in Pasuruan City.
subject: Articles
  topic: section
subject: cooperative management
  topic: keywords
subject: governance
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Pasuruan City
  topic: keywords
creator: Mailani Amriatul Aulia
creator: Dwi Nur Aini
creator: Nikmatul Khofifah
creator: Nurus Sobakh
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
starting page: 84
ending page: 89
doi: 10.69714/d7crzr67

IMPLEMENTASI APLIKASI GORESTAN UNTUK PENGURANGAN FOOD WASTE DI RESTAURANT DAN TOKO MAKANAN
type: item
description: This Integration Project II discusses the implementation of the Gorestan application as a solution to reduce food waste in restorans and food stores. Gorestan is a digital platform that facilitates the sale of surplus food that is still suitable for consumption at discounted prices. The application also offers a “mystery food” feature that provides an engaging experience for consumers. This study emphasizes the importance of reducing food waste as an effort for sustainability and business efficiency. The implementation of Gorestan is expected to help business partners manage food stock, enhance their image as environmentally conscious businesses, and provide innovative solutions to food waste challenges.
subject: Articles
  topic: section
subject: Food Waste
  topic: keywords
subject: Digital Application
  topic: keywords
subject: Gorestan
  topic: keywords
subject: Waste Reduction
  topic: keywords
subject: Sustainability
  topic: keywords
creator: Nurul Faujiah
creator: Muhammad Renaga Shafar Anggara
creator: Lukman Abdul Azizul Hakim
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-11
publication date: 2026-05-11
starting page: 71
ending page: 83
doi: 10.69714/6wq7vy63

KONTRIBUSI KOPERASI DAN UMKM DALAM MENDORONG PERTUMBUHAN EKONOMI INDONESIA
type: item
description: Post-COVID-19 has increasingly highlighted the strategic role of the real sector, particularly cooperatives and Micro, Small, and Medium Enterprises (MSMEs), as the keyy drivers of national economic recovery and inclusion. However, fundamental questions remain regarding the extent of their roles and contributions, as well as the factors that support their success in driving economic growth amid postpandemic dynamics. This study examines the role of cooperatives in Indonesia's economic growth, examine the contribution of MSMEs to the national economy, and identify the supporting factors behind their success. The study employs only a descriptive qualitative method with a literature review approach, examining various scientific sources including books, journals, and relevant articles. The results indicate that MSMEs contribute approximately 61% to the GDP and absorb nearly 97% of the workforce, while cooperatives play a role through providing access to capital, business services, and equitable distribution of business surplus to members. Key supporting factors include government policy support, access to financing, human resource development, and the adoption of digital technology. This study suggests that the synergy between cooperatives and MSMEs, supported by appropriate policy interventions and digitalization, has the potential to make both sectors inclusive, competitive, and sustainable drivers of Indonesia's economic growth.
subject: Articles
  topic: section
subject: Cooperative
  topic: keywords
subject: MSMEs
  topic: keywords
subject: Economic Growth
  topic: keywords
creator: Sabrina Arsy Wijaya
creator: Halimatus Sa’diyah
creator: Wardatun Nikmah
creator: Nurus Sobakh
rights: Copyright (c) 2026 Jurnal Ekonomi Bisnis dan Kewirausahaan https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-13
publication date: 2026-05-13
starting page: 90
ending page: 97
doi: 10.69714/raxpmb88