ANALISIS TANTANGAN DAN PELUANG UMKM PASCA-PANDEMI COVID-19 PADA PELAKU USAHA DI SEKITAR UNIVERSITAS JAMBI
DOI:
https://doi.org/10.69714/sxfmj224Keywords:
Opportunities, Challenges, MSMEs StrategiesAbstract
Micro, Small, and Medium Enterprises (MSMEs) have been significantly affected by the COVID-19 pandemic in many sectors, including those operating around the University of Jambi campus. The purpose of this study is to identify the challenges faced by MSMEs after the pandemic and to explore how they can adapt to changes in the business environment. This research uses a descriptive qualitative approach and collects data through interviews and observations with MSME participants around the campus area. The findings show that the main problems faced by MSMEs include a decline in purchasing power, capital constraints, and limited digital marketing capabilities. However, there are also emerging opportunities, such as growing interest in local products and ongoing digital transformation. The study concludes that the success of MSMEs after the pandemic largely depends on their ability to innovate, improve product quality, and utilize technology.
References
Annisa, N., & Erawati, D. (2021). Perubahan Perilaku Konsumen di Masa Pandemi Covid-19 Dalam Perspektif Fungsionlisme Struktural. Equilibrium: Jurnal Pendidikan, 1(1), 77–85.
Bank Indonesia. (2022). Laporan Perekonomian Indonesia 2021: Sinergi untuk Pemulihan Ekonomi. Jakarta: Bank Indonesia.
Center for Indonesian Policy Studies (CIPS). (2022). Dampak Disrupsi Rantai Pasok terhadap UMKM Indonesia. Jakarta: CIPS.
Diah Safri Yulinda dan Nuri Aslami (2022). Manajemen Perubahan Pada UMKM Pasca Pandemi Covid-19 Dengan Memanfaatkan Teknologi Informasi. ULIL ALBAB: Jurnal Ilmiah Multidisiplin Vol.1, No.8, Hal 2571 2574
Gunartin, Siswanto, A., & Kurniawan, P. (2021). Model Pentahelix dalam Pengembangan UMKM di Era Digital. Jurnal Manajemen dan Kewirausahaan, 9(1), 45-58.
Harahap, L. M., Saragih, A. B. B. J., Ramadhan, R., Surbakti, O. M., & Gerald, J. (2025). Peran UMKM dalam Sistem Perekonomian Indonesia: Tantangan dan Peluang Pasca Pandemi. Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE), 3(1), 78-85.
Kemenko Perekonomian. (2022). Perkembangan UMKM sebagai Critical Engine Perekonomian Nasional Terus Mendapatkan Dukungan Pemerintah. Kementerian Koordinator Bidang Perekonomian, 1–2. www.ekon.go.id
Kementerian Keuangan. (2022). Laporan Program Pemulihan Ekonomi Nasional 2022. Jakarta: Kemenkeu.
Kementerian Komunikasi dan Informatika. (2022). Survei Adopsi Digital UMKM Indonesia 2022. Jakarta: Kemenkominfo.
Kementerian Koperasi dan UKM. (2023). Laporan Kinerja Kementerian Koperasi dan UKM 2022. Jakarta: Kemenkop UKM.
Kirani, A. P. S., Alya, P. R. N., Sari, R. M., & Hayati, K. R. (2022). Peluang dan Tantangan UMKM Kelurahan Kebonsari Pasca Pandemi 2022. Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP), 4(3), 190-196.
Lembaga Ilmu Pengetahuan Indonesia (LIPI). (2022). Pemetaan Kapasitas SDM UMKM Indonesia 2022. Jakarta: LIPI.
McKinsey & Company. (2022). Indonesia Consumer Sentiment during the COVID-19 Crisis. Jakarta: McKinsey & Company.
Otoritas Jasa Keuangan (OJK). (2022). Survei Akses Keuangan UMKM 2022. Jakarta: OJK
Purwanto, A., Pramono, R., Asbari, M., Santoso, P. B., Wijayanti, L. M., Choi, C. H., & Putri, R. S. (2020). Studi Eksploratif Dampak Pandemi COVID-19 Terhadap Proses Pembelajaran Online di Sekolah Dasar. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 1–12
Syailendra, S., Setiawan, M., Anggraini, R., & Sari, R. M. (2024). Strategi Bisnis Umkm Untuk Naik Kelas Pasca Covid-19. Jurnal Ilmiah Ekonomi Global Masa Kini, 15(1), 66-76.
World Bank. (2022). Indonesia Economic Prospects: Boosting the Recovery. Washington DC: World Bank.
Zahiroh, M. Y. (2022). Peluang Dan Tantangan Transformasi Digital Umkm Di Indonesia Pasca Pandemi Covid-19. Journal of Economics and Social Sciences (JESS), 1(2), 124-133.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi Bisnis dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
