BRANDING PRIBADI GURU MI SEBAGAI MODAL EDUPRENEURSHIP DI ERA MEDIA SOSIAL
DOI:
https://doi.org/10.69714/6h97y665Keywords:
Edupreneurship, Personal branding, Elementary School Teachers, Social Media, Educational ServicesAbstract
This paper explores how personal branding can serve as an asset for Madrasah Ibtidaiyah teachers who want to develop edupreneurship activities on social media. The problem stems from teachers’ need to position themselves professionally while creating economic opportunities through digital educational content and services, yet focused studies on the MI context remain scarce. The aims are to outline practical personal branding strategies for MI teachers, assess their benefits for educational ventures, and identify realistic implementation steps. The method is a literature review drawing on books, articles, and policy reports to synthesize best practices in content creation, reputation management, audience engagement, and service monetization. Key findings include: the necessity of grounding identity in clear pedagogical values and competencies; using social platforms to distribute learning materials and build professional networks; maintaining consistent communication to earn trust from parents and stakeholders; and diversifying offerings—such as digital modules, short online classes, or consulting—as revenue streams. In conclusion, well-planned personal branding rooted in professional ethics offers MI teachers viable paths to become edupreneurs without compromising their educational role, and it calls for targeted training and supportive policies to enable this shift.
References
N. Kongsri and P. Jaroenwanit, “Key aspects of personal brand identity in social media commerce: Impact on successful personal branding,” Int. J. Data Netw. Sci., vol. 8, no. 4, pp. 2663–2676, 2024. https://doi.org/10.5267/j.ijdns.2024.4.012
D. Venciute, C. A. Yue, and P. D. Thelen, “Leaders’ personal branding and communication on professional social media platforms: Motivations, processes, and outcomes,” J. Brand Manag., vol. 31, pp. 38–57, 2024. https://doi.org/10.1057/s41262-023-00332-x
E. Nuraina, L. V. Wihartanti, S. Ricahyono, and E. Y. Putri, “Open education resources business model on entrepreneurship orientation,” Scaffolding: J. Pendidik. Islam Multikultural., vol. 7, no. 2, pp. 112–124, 2025. https://doi.org/10.37680/scaffolding.v7i2.7593
G. Geser, “Open educational resources (OER) edupreneurship business models for higher education stakeholders,” Educ. Inf. Technol., vol. 24, no. 2, pp. 1–15, 2019. https://doi.org/10.1007/s10639-019-09962-8
A. Hidayat and R. Sari, “Digital literacy and personal branding for teachers in the era of education 4.0,” in Proc. Int. Conf. Educ. Technol. (ICET), pp. 45–52, 2022. https://doi.org/10.2991/assehr.k.221202.008
S. Al-Khalifa and H. Garcia, “Teachers as edupreneurs: Exploring the role of social media in educational entrepreneurship,” Educ. Inf. Technol., vol. 28, no. 3, pp. 3451–3467, 2023. https://doi.org/10.1007/s10639-023-11562-9
M. Pratama and D. Firmansyah, “Digital literacy skills of teachers in Indonesia: Opportunities and challenges in the era of society 5.0,” Indones. J. Educ. Res. Technol., vol. 3, no. 2, pp. 123–134, 2023. https://doi.org/10.17509/ijert.v3i2.54321
A. Ratten, “Entrepreneurship education in the digital era: Challenges and opportunities,” J. Entrep. Educ., vol. 25, no. 6, pp. 1–10, 2022. https://doi.org/10.5465/jeed.2022.25.6
F. Fatchurrohman and R. Ruwandi, “Model pendidikan entrepreneurship di pondok pesantren,” Inferensi: J. Penelit. Sos. Keagamaan, vol. 12, no. 2, pp. 395–416, 2019. https://doi.org/10.18326/infsl3.v12i2.395-416
M. I. Thayyibi and S. Subiyantoro, “Konsep edupreneurship dan urgensinya bagi lulusan perguruan tinggi,” J. Eduscience, vol. 9, no. 1, pp. 77–91, 2022. https://doi.org/10.36987/jes.v9i1.2538
D. Shepherd, “Personal branding: Creating and maintaining a strong professional identity,” Bus. Horizons, vol. 65, no. 2, pp. 123–132, 2022. https://doi.org/10.1016/j.bushor.2021.11.004
M. Beijaard, P. Meijer, and N. Verloop, “Reconsidering research on teachers’ professional identity,” Teach. Teach. Educ., vol. 20, no. 2, pp. 107–128, 2020. https://doi.org/10.1016/j.tate.2019.12.002
J. Sachs, “Teacher professionalism: Why are we still talking about it?,” Teachers Teach. Theory Pract., vol. 27, no. 3, pp. 345–360, 2021. https://doi.org/10.1080/13540602.2020.1863350
J. M. Meridha, “The causes of poor digital literacy in educational practice, and possible solutions among the stakeholders: A systematic literature review,” SN Soc. Sci., vol. 4, art. 210, 2024. https://doi.org/10.1007/s43545-024-01010-8
L. Kamaliah, C. Rosidah, I. D. Talenta, E. Ariestiyani, and A. R. Utami, “Peran pendidikan dalam pengembangan literasi digital,” Edusaintek, vol. 12, no. 2, 2025. https://doi.org/10.47668/edusaintek.v12i2.1455
K. Puddin, M. B. Dalimunthe, L. M. Harahap, M. Rinaldi, R. R. Prayogo, and F. Y. Panggabean, “Does entrepreneurial knowledge matter for edupreneurship behavior in teacher training students?,” Assets: J. Akuntansi Pendidik., vol. 12, no. 2, pp. 145–157, 2023. https://doi.org/10.25273/jap.v12i2.17939
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi Bisnis dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
