The Role Of Influencer Marketing and Brand Image In Forming Skincare Product Purchase Decisions: A Literature Review Study. Journal of Management Economics and Financial Accounting, [S. l.], v. 1, n. 2, p. 50–57, 2025. DOI: 10.69714/jdmfwr33. Disponível em: https://journal.smartpublisher.id/index.php/jomefa/article/view/1929. Acesso em: 8 jul. 2026.