PENGARUH BRAND AMBASSADOR, BRAND PERSONALITY, DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen Produk Scarlett Whitening di Universitas Budi Luhur Jakarta). JIMAT [Internet]. 2024 Sep. 30 [cited 2026 May 9];1(5):120-9. Available from: https://journal.smartpublisher.id/index.php/jimat/article/view/240