PENGARUH KOREAN WAVE, WORD OF MOUTH DAN    BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN: (Studi Pada Konsumen Produk Kosmetik Korea Romand Indonesia di Jakarta Selatan). JIMAT [Internet]. 2024 May 2 [cited 2026 Apr. 22];1(3):20-6. Available from: https://journal.smartpublisher.id/index.php/jimat/article/view/42