PENERAPAN BLUE OCEAN STRATEGY PADA UMKM SOTO KAYU BAKAR PAK MAN: Menciptakan Inovasi Nilai melalui Pengalaman Kuliner Tradisional. Jurnal Ilmiah Manajemen dan Akuntansi, [S. l.], v. 3, n. 3, p. 92–100, 2026. DOI: 10.69714/vzbb4n07. Disponível em: https://journal.smartpublisher.id/index.php/jimat/article/view/1791. Acesso em: 10 jun. 2026.