PENGARUH BRAND AMBASSADOR, BRAND PERSONALITY, DAN KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen Produk Scarlett Whitening di Universitas Budi Luhur Jakarta). Jurnal Ilmiah Manajemen dan Akuntansi, [S. l.], v. 1, n. 5, p. 120–129, 2024. DOI: 10.69714/30ps7t93. Disponível em: https://journal.smartpublisher.id/index.php/jimat/article/view/240. Acesso em: 9 may. 2026.