PENGARUH BRAND IMAGE, CO – BRANDING, DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Konsumen Haus! Graha Raya di Tangerang Selatan). Jurnal Ilmiah Manajemen dan Akuntansi, [S. l.], v. 1, n. 5, p. 108–119, 2024. DOI: 10.69714/d9r68540. Disponível em: https://journal.smartpublisher.id/index.php/jimat/article/view/239. Acesso em: 9 may. 2026.