ANALISA DIGITAL MARKETING SEKTOR PERBANKAN: PERBANDINGAN APLIKASI MOBILE BANKING LIVIN’ BY MANDIRI DAN MYBCA DALAM MEMAKSIMALKAN POTENSI PASAR DIGITAL

Authors

  • Chanda Vedalla Putra Universitas Internasional Batam Author
  • Ng Thian Way Universitas Internasional Batam Author
  • Ricky Ricky Universitas Internasional Batam Author
  • Shelby Esfandiany Universitas Internasional Batam Author
  • Eryc Eryc Universitas Internasional Batam Author

DOI:

https://doi.org/10.69714/vsmsvn05

Keywords:

Mobile Banking, Digital Marketing, Financial Transactions

Abstract

In this modern era, the need for people to conduct financial transactions remotely has become very common. Recognizing this phenomenon, banks in Indonesia, including BCA and Mandiri, have developed mobile banking applications to meet this need. To increase public awareness of these applications, the banks have implemented digital marketing strategies to maximize the potential of the digital market that can be reached. The research conducted found that BCA and Mandiri banks have been optimizing their digital marketing efforts, although some sectors of digital marketing can still be improved to broaden the reach of customers who are aware of these applications

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Published

30-08-2024

How to Cite

ANALISA DIGITAL MARKETING SEKTOR PERBANKAN: PERBANDINGAN APLIKASI MOBILE BANKING LIVIN’ BY MANDIRI DAN MYBCA DALAM MEMAKSIMALKAN POTENSI PASAR DIGITAL (Chanda Vedalla Putra, Ng Thian Way, Ricky Ricky, Shelby Esfandiany, & Eryc Eryc , Trans.). (2024). Jurnal Ilmiah Manajemen Dan Akuntansi, 1(5), 10-21. https://doi.org/10.69714/vsmsvn05